Leaders are the keeper of the vision for their group but, “a vision not shared is just a hallucination.” The ability to communicate effectively and dynamically may be the single most important skills for managers at all levels. Lead your organization to its strategic goals by learning how to overcome communications barriers and deliver both positive and negative messages appropriately. Use storytelling techniques to communicate more dynamically, both in person and in writing. Turn your dusty mission statement into an engaging strategic vision. And avoid inflicting “death by PowerPoint” on your audiences with better presentation and public speaking skills.

CEUs/ILUs: 1.6
Length (in hours): 16
Price in USD $195.00
Price in CAD $265.00


Unit 1

Communicating Effectively

  • The communication process.
  • Overcoming barriers to effective communication.
  • Delivering positive messages.
  • Delivering negative messages.

Unit 2

Public Speaking and Presentations

  • Practical PowerPoint tips.
  • Structuring an effective presentation.
  • Avoiding death by PowerPoint.
  • Putting it all together: persuading your audience.

Unit 3

Using Storytelling to Communicate More Dynamically

  • The elements of story.
  • How to incorporate storytelling techniques in any context.
  • Using narrative to craft persuasive messages.
  • Avoid passive voice and other language pitfalls.

Unit 4

Beyond Mission and Vision: The Strategic Narrative

  • What is a strategic narrative?
  • Developing your narrative collaboratively.
  • Communicating your strategic narrative.
  • How a strategic narrative engages everyone.

Learn about the other courses which are part of the same certificate:

Next start date

Oct 7 – Nov 1