Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs, and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization.

Technical Requirements: Access to Flash needed for audio and slide presentations

 outlineCourse Outline

Unit 1. 
Social media as a two-way communication
The customer-business relationship
The power of viral marketing
Building customer loyalty with social media
Using social media to brand your organization

Unit 2. 
Creating, marketing and communicating using Blogs
How blogs got started
Writing blogs for work and business
Marketing and promoting your blog
Business strategies for blogs

Unit 3. 
How to use Twitter
Uniqueness of Twitter
Creating tweets and messages
Doing research and information gathering with Twitter
Integrating Twitter with other publicity

Unit 4. 
LinkedIn: a social media for professionals
Why businesses and professionals use LinkedIn
How LinkedIn distinguishes itself among social networks
Getting connected with LinkedIn
Case studies and examples of business and professional uses

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Read the print readings (about 20 pages a week)
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self-quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.


The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):

Integrating Social Media in Your Organization
August 5 - 30
November 4 - 29

Introduction to Social Media
September 3 - 28

Marketing Using Social Media
July 1 - 26
October 7 - November 1

Add Certificate To Cart
$495.0000 USD
$195 USD

Avg. hours 16, 1.6 CEUs/ILUs

About Your Instructor

Nicole Siscaretti Doyle is an entrepreneur and travel blogger celebrating Disney, Orlando fun and more. She has a special skill at making simple photos look stunning while also telling a story. She has spoken at New Media Expo and teaches Marketing with Images, and iPhone Photography, two popular online classes. 

What some students say:

"I learned how much I wasn’t using LinkedIn after reading the materials and watching the presentation/videos! This section of the course was worth 10x what was paid for the class!" - Stephanie Long

Directional ArrowsCourse Objectives

  • To provide information on why customer-business communication is more critical than ever and how to improve it
  • To clarify the growing importance of interactive sites
  • To provide information about why relationships are becoming more important than ever in business
  • To provide information on how to use social networking to achieve key marketing goals
  • To provide information on the power of viral marketing and how to use it
  • To get hands-on experience exploring a variety of social media sites

Puzzle PiecesCourse Outcomes

Upon successful completion of this course you will:

  • Be able to identify and use social media sites best suited to your business needs
  • Set up social media groups for communication with clients and customers
  • Use social media as a means to build customer loyalty and achieve a variety of business goals
  • Use social media to “put a face” on your organization and brand
  • Be able to create a profile that best serves the goals of your organization and maximizes communication
Completion Requirements