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Find out what goes on behind the scenes of Facebook Pages and how to
increase the chance that your message is seen and acted on. Discover new
tools and proven techniques to expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an introductory class but it will be helpful to have some basic knowledge of the platform. 

One month course, Nicole Siscaretti Doyle, instructor
Course Outline
Unit 1. Designing Your Facebook Page to Be a Marketing Platform
  • Optimize Facebook's settings and features to improve branding and find-ability
  • Learn how to use the Admin Panel and how to navigate around your Page as your Brand and as your Personal Profile.
  • Discover applications and design strategy that are necessary to get the most out of your Page
  • Learn how customized applications are developed and what they can do to increase business and fans
  • Discuss case studies and update your Facebook marketing strategy to fit your business goals

Unit 2. Sharing Content on Your Page that Increases Brand Engagement
  • Understand the elements in the share bar and how to more effectively use them: status, photos, links, tagging, etc.
  • Discover top sources for Page content that increases engagement and grows your fan base
  • Develop your own editorial calendar and learn if a team approach to posting and responding will work
  • Learn to analyze content with analytics and discover what keeps people coming back to your page

Unit 3. Engaging with People on Facebook for Marketing and Customer Service
  • Learn how Facebook decides which of your messages makes it into your fan's timeline
  • Discover why engagement is so critical and how to get your fans involved in promoting your business
  • Understand how to effectively respond and moderate posts that are positive as well as negative
  • Discuss critical social media policies and strategies to have in place so you don't get blocked or disabled or hated by your fans

Unit 4. Promoting and Advertising Techniques to Increase Business and Expand
Your Reach
  • Learn how to use Facebook Advertising and decide if it will work for your business goals
  • Discuss different types of promotions brands use to drive people to their Page
  • Discover the various types of social plug-ins that will help you bring your Facebook message to a wider audience on the web
  • Re-thinking your Facebook strategy now that you have gone through the class
  • Create a professional development plan to continue learning once the class ends

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat You do

  1. In the online classroom, listen to audio lectures, view slides, even take an optional quiz to test yourself.
  2. Then post comments in the online discussion with your fellow participants and the instructor.  Your instructor logs on once a day to answer questions and join in on the discussion.
  3. Participate any time of day or night, as little or as often as you like. The ideal is to go online 2-3 times a week, but you decide.
Next offering(s):
-Next session coming soon-

$245 USD

Ave. hours 16, 1.6 CEUs/ILUs

About Your Instructor

Nicole Siscaretti Doyle is an entrepreneur and travel blogger celebrating Disney, Orlando fun and more. She has a special skill at making simple photos look stunning while also telling a story. She has spoken at New Media Expo and teaches Marketing with Images, and iphone Photography, two popular online classes.


What some students say:
"Jenn was very knowledgeable about Facebook and really helped me understand the logistics. She took the time out of her busy day to spend 2 hours on the phone with me to help me. I really appreciated her ability to review my FB page and help me understand what I had created with profiles and pages." - Kim Ewing

"Very helpful information. I learned that it will take a lot of trial and error to have a well-executed and integrated marketing plan using Facebook. I look forward to using what I learned to help make this happen." - Sandra Strickland

Course Objectives

1. To address the issue of optimizing Facebook settings and features to improve branding and marketing
2. To provide sources for page content that increase engagement and content from other sites
3. To deliver information on getting customers and fans involved in promoting your business
4. To address content and marketing campaigns using Facebook
5. To provide information on using Facebook features to bring your message to a wider audience on the web

Course Outcomes
Participants will:

1. Understand how to effectively status, photos, links, tagging and other Facebook features for their business
2. Know the best practices for bringing in content from other sites
3. Be able to develop a strategy to engage potential customers on Facebook
4. Know how to create a marketing campaign to keep people coming back to your page
Completion Requirements