With over 100 million users, Instagram is a marketing gold mine. Discover ways to have your audience generate excellent content for you. Build your community while doing it. Learn how to make hashtags work for you, how to make and keep your followers happy and how a small input can cause exponential growth. We'll also explore Do's and Don'ts of Instagram to get you on the fast track to success. Make the most of Instagram and lead your business to unending exposure. An android or iOS device is needed to take full advantage of the exercises in this class. 

 

One month; Nicole Siscaretti Doyle, instructor

 

Agenda

 

Unit 1
Setting Up For Success

 

Unit 2
Creative Content

Unit 3

Engaging & Building Your Community

 

Unit 4
Dos & Don’ts of Instagram and Must-have Photo Apps

About online learning

How the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

Participate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

What you will do

For each Unit, you will:

• Read the print readings (about 20 pages a week)
• Have the option of accessing the online readings
• Listen to the audio presentation for the Unit and view the slides
• Have the option of taking a self-quiz to see how much you have learned
• Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Discussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):
-Next session coming soon-

$ USD

$195 USD

 

Ave. hours 16; 1.6 CEUs/ILUs

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• Learn basic and advanced functions of Instagram.
• Gain skills necessary to form a voice for an Instagram account used for business.
  
• Discuss how businesses are using Instragram to increase brand loyalty and awareness
  
• Discover ways to build an active following
  
• Learn how to creatively entertain and engage your audience so your customers do the marketing for you

Course Outcomes

• Be able to set up an Instagram account, perform basic functions and advanced functions necessary for success
• Know where, when and how to reach your target audience
• Have the skill set needed to post what followers want to see
• Have a thorough understanding of hashtags and how to use them to your advantage
• Know ways to creatively engage and build your audience
• Be confident in forming and executing a content creation plan
• Know how instagram fits into your business plan and marketing goals