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With over 100 million users, Instagram is a marketing gold mine. Discover ways to have your audience generate excellent content for you. Build your community while doing it. Learn how to make hashtags work for you, how to make and keep your followers happy and how a small input can cause exponential growth. We'll also explore Do's and Don'ts of Instagram to get you on the fast track to success. Make the most of Instagram and lead your business to unending exposure. An android or iOS device is needed to take full advantage of the exercises in this class. 
One month; Nicole Siscaretti Doyle, instructor
Unit 1
Setting Up For Success
  • Basic functions of Instagram including tips on shooting photos using the Instagram app
  • How to edit and enhance photos taken with Instagram
  • Forming a voice for an Instagram account in alignment your overall marketing and business goals
  • Getting the attention of your target audience
  • Building a strong social plan to reach your goals
  • Case studies of commercial & individual Instagram accounts
Unit 2
Creative Content
  • Telling the story through pictures
  • Types of photos to post - your own and others
  • Exploring Photo Challenges
  • The perfect Giveaway formula
  • Creative ways businesses are using Instagram 

Unit 3
Engaging & Building Your Community
  • Spotlight on your community & others
  • How small input can cause exponential growth
  • How to make hashtags work for you
  • Starting your own hashtags with purpose
  • Business case studies and best practices for community engagement
Unit 4
Dos & Don’ts of Instagram and Must-have Photo Apps
  • Insta-etiquette
  • The importance of measuring success and how to move forward based on data collected
  • Photo apps for easy & flawless mobile editing
  • Photo apps for creation and making visually appealing images on-the-go
Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Read the print readings (about 20 pages a week)
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.


The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):
-Next session coming soon-

$195 USD
Ave. hours 16; 1.6 CEUs/ILUs

About Your Instructor

Nicole Siscaretti Doyle is an entrepreneur and travel blogger celebrating Disney, Orlando fun and more. She has a special skill at making simple photos look stunning while also telling a story. She has spoken at New Media Expo and teaches Marketing with Images, and iphone Photography, two popular online classes. 

Directional ArrowsCourse Objectives
  • Learn basic and advanced functions of Instagram.
  • Gain skills necessary to form a voice for an Instagram account used for business.
  • Discuss how businesses are using Instragram to increase brand loyalty and awareness
  • Discover ways to build an active following
  • Learn how to creatively entertain and engage your audience so your customers do the marketing for you

Puzzle PiecesCourse Outcomes

At the end of the course, you will:
  • Be able to set up an Instagram account, perform basic functions and advanced functions necessary for success
  • Know where, when and how to reach your target audience
  • Have the skill set needed to post what followers want to see
  • Have a thorough understanding of hashtags and how to use them to your advantage
  • Know ways to creatively engage and build your audience
  • Be confident in forming and executing a content creation plan
  • Know how instagram fits into your business plan and marketing goals 
Completion Requirements