Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy.  Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates.  Learn how to improve your email promotion and responses with tracking and testing. 

Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.

One month online course, Dan Belhassen & Susan Hurrell, instructors.

 outlineCourse Outline

Unit 1
Why email marketing
Targeting promotions in the Internet Age
Return on Investment (ROI) for email promotions
The importance of permission marketing, relevant content, and opt-out options
Integrating email promotion with other kinds of marketing

Unit 2
How email works
How commercial email vendors function
Analyzing Open, click through and conversion rates
Cleaning and updating email lists
How HTML and text emails differ

Unit 3
Writing email copy
Writing a good subject line
Writing email body copy
Writing response and action copy
Design and formatting email promotions

Unit 4
Testing and tracking emails
Frequency and best times to email
How to test different emails
Following up on inquiries
Creating a one year email marketing plan

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

 You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Read the print readings (about 20 pages a week)
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.


The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):

Boosting Your Web Site Traffic
October 7 - November 1

Boosting Your Website Traffic
-Next session coming soon-

Improving Email Promotions
September 3 - 28

Online Advertising
August 5 - 30
November 4 - 29

Add Certificate To Cart
$495.0000 USD

 $195 USD

Ave. hours 16, 1.6 CEUs/ILUs

About Your Instructors

Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic.

He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada.  Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising.

Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.


Susan HurrellSusan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada.  She helps clients know how to connect web viewers to the products, services or information they are searching for.  PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialities to help websites deliver measurable results in viewer conversion, and increase traffic driven by online marketing initiatives.


What some students say:

"This was a very effective course. We have learned a lot of great ideas from this session." - Julie Schechter Nanticoke

Directional ArrowsCourse Objectives

  • To provide participants with an overview and understanding of how email promotion works and how email promotions are sent to prospective and existing customers;
  • To provide participants with the practical, how-to knowledge of the best times to email, best days to email, and how to test email copy.
  • To provide participants with the knowledge of how to write effective email copy.
  • To provide participants with the knowledge of how to avoid spamming people, how to target emails to the interests of people, and how to follow up with those people interested in one’s products or services.
  • To provide participants with a technical understanding of open rates, click through rates, conversion rates, how commercial email vendors function, and what data to analyze to improve one’s email promotions.

Puzzle PiecesCourse Outcomes

At the end of the course, you will:

  • Have an overall understanding of how email promotion works and how email promotions are delivered to people;
  • Possess guidelines on how to write effective email copy;
  • Know how to avoid spamming people and how to target emails to those people most interested in your product or service;
  • Gain the technical knowledge to understand how commercial email vendors function and how to work with a commercial email vendor to optimize email promotions;
  • Know when to email, what to email, and how to analyze your email response rates, including open rates, click through rates, and conversion rates.
Completion Requirements