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If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool.
You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from their website.

One month course, Dan Belhassen and Susan Hurrell, instructors.
Technical Requirements: Access to Flash needed for audio and slide presentations

Course Outline

Unit 1

Key analytics
-Importance of tracking your website
-Introduction to Google Analytic
-Installing Google Analytics to your site
-Learning from visual analytics
-Key analytics you should be reviewing weekly

Unit 2
Understanding your website visitors
-Understanding your website traffic
-Understanding your visitors
-Turning visitor traffic into profit
-Search engine optimization (SEO) primer
-Understanding search engine traffic 
-Determining high value keywords for SEO

Unit 3
Key Techniques
-Creating and using Goals
-How to build a abandonment funnel
-Optimizing your site based on funnel feedback
-Creating and using Campaign Tracking

Unit 4
eCommerce and ROI
-eCommerce tracking
-Calculating ROI from online advertising
-Custom Reporting
-Creating and using Advanced Segments
-How to track across multiple domains
-How to become Google Analytics Certified Partner

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Read the print readings 
  • Listen to the audio presentation for the Unit and view the slides
  • Take the self-quizzes to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Next offering(s):
-Next session coming soon-

$195 USD
Ave. hours 16, 1.6 CEUs/ILUs

About Your Instructors

Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic.
He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada.  Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising.
Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.


Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada.  She helps clients know how to connect web viewers to the products, services or information they are searching for.  PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic.
What some students say:
"Thanks so much for your guidance through this course. You did an excellent job as an instructor. Your level of involvement really made the course the success that it was."

Course Objectives

- To provide an understanding of the importance of website statistics
- To highlight opportunities to increase ROI through understanding visitor traffic and experience
- To provide steps for installing Google Analytics to your website
- To learn the basics of search engine optimization
- To provide steps for creating goals and tracking funnels
- To provide steps for creating and using campaign and ecommerce tracking.

Course Outcomes
At the end of this course you will:
- Understand the importance of website statistics.
- Know how to increase website ROI
- Understand how to install Google Analytics
- Know the basics of search engine optimization
- Understand how to create goals and tracking funnels
Completion Requirements