If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool.
You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from their website.
One month course, Dan Belhassen and Susan Hurrell, instructors.
Technical Requirements: Access to Flash needed for audio and slide presentations
-Importance of tracking your website
-Introduction to Google Analytic
-Installing Google Analytics to your site
-Learning from visual analytics
-Key analytics you should be reviewing weekly
Understanding your website visitors
-Understanding your website traffic
-Understanding your visitors
-Turning visitor traffic into profit
-Search engine optimization (SEO) primer
-Understanding search engine traffic
-Determining high value keywords for SEO
-Creating and using Goals
-How to build a abandonment funnel
-Optimizing your site based on funnel feedback
-Creating and using Campaign Tracking
eCommerce and ROI
-Calculating ROI from online advertising
-Creating and using Advanced Segments
-How to track across multiple domains
-How to become Google Analytics Certified Partner
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Once inside the online classroom, here’s what you can expect.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
For each Unit, you will:
Read the print readings
Listen to the audio presentation for the Unit and view the slides
Take the self-quizzes to see how much you have learned
Engage in written online discussion with your instructor and other participants
For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.