The benefits of social media make it an essential part of a business plan. Social Media Marketing has become more than running digital advertising campaigns; it allows your business to build a following of loyal customers through authentic posts and interactions creating excitement for your business as it grows. Each platform gives your business the tools to successfully build your brand, connect with your customers, and track analytics. This course will focus on Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, and Nextdoor.

CEUs/ILUs: 1.6
Length (in hours): 16
Price in USD $195.00
Price in CAD $265.00


Unit 1

Which Platform Is Right For You

  • Identify which social media platforms work best for your business 
  • Overview of Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, and Nextdoor
  • What content works best on each platform
  • How platforms complement each other 
  • How social media directs customers to your website

Unit 2

Creating Your Social Media Presence

  • Identify a personality to represent your company 
  • Creating your brand
  • Authenticity behind the scenes  
  • Collboaration over competition 

Unit 3

Connecting With Your Customers

  • Human first approach 
  • How posts and stories create connections 
  • Creating a space for your people and connections
  • The trouble with engagement 

Unit 4

Targeting Advertising

  • Social media advertisments 
  • Increase direct traffic to your website
  • Email list
  • Affiliate links

Hear from our past students

I learned how much I wasn’t using LinkedIn after reading the materials and watching the presentation/videos! This section of the course was worth 10x what was paid for the class!
- Stephanie Long

Learn about the other courses which are part of the same certificate:

Next start date

Oct 7 – Nov 1