With the demands of daily operations, non-financial managers may put financial reports on the shelf. But take a look at some of the most admired companies like Apple, Google, and Berkshire Hathaway. Sure, they are evaluated by their products, innovation, and culture but they wouldn’t be in the limelight without profits. Money matters! This course will help you build on your understanding of financial concepts and help you establish your role in the financial success of your organization.  
    Designed for non-financial managers, business owners, entrepreneurs, and other decision-makers, this advanced course will take the mystery out of money matters. Throughout this course, financial information that drives your organization, as seen on the business’s reports, will be assessed and analyzed to understand it. An understanding of this information will help you make smart decisions when it comes to budgeting, setting goals, and assessing performance within your own area of influence. 

CEUs/ILUs: 1.6
Length (in hours): 16
Price in USD $195.00
Price in CAD $265.00


Unit 1

Financial Strategies

1.1 Your Role in Financial Decision Making
    Who is responsible for the financial decisions in your company?
    The Goal of Business

1.2 Understand the Language of Finance
    Accounting as a Language
    Learn the Language 
    Visual Activity – Accounting Process
    Accounting and Recordkeeping Systems
    Self Check – Account Categories
1.3 Read the Story
    A Word about Financial Concepts
        ***Financial Concept: The Accounting Equation***
        ***Financial Concept: The Matching Principle***
    The Common Financial Statements
    Income Statement
    The Balance Sheet
    Statement of Cash Flows

1.4 The Purpose of Financial Statements

Unit 2

Financial Dashboard – Introduction to Financial Gauges

2.1 Understand Basic Financial Concepts
    The Story Statements Tell 
        ***Financial Concept: The Accounting Equation***
        ***Financial Concept: The Profit Matching Principle***
        ***Financial Concept: The Fund Matching Principle***
        ***Financial Concept: Cash Basis vs. Accrual Basis Accounting Methods***
        ***Financial Concept: Cash vs. Profits***
        ***Financial Concept: Debt vs. Equity (Optimum Capital Structure)***

2.2 Financial Strategies
    Financial strategies stem from business goals
    Take a Look: Example Financial Strategies

2.3 Financial Gauges
    Introduction to Financial Gauges
    Your Financial Gauges
    Profitability-based gauges
    Performance-based gauges

2.4 Reading Your Financial Gauges
    The Story Financial Gauges Tell
    Research and Analysis

Unit 3

Financial Gauges - Profitability

3.1 Profitability Gauges
    Ratio Analysis
    Financial Gauge: Net Profit Margin (or) The Bottom Line
    Financial Gauge: Gross Profit Margin
    Financial Gauge: Operating Margin
    Using Profitability Ratios

3.2 The Components of Profitability
    The Origin of Profits
    Sales and Expenses

3.3 Sales
    Sales Strategies
    Pricing Strategies

3.4 Cost of Goods Sold and Cost of Sales
    Cost of Goods Sold
    Gross Profit Margin
    Gross Profit Analysis and Planning
    Evaluate Profitability of Product or Service Lines

3.5 Expenses
    Budget vs. Actual Analysis
    Cost Management and Efficiency

Unit 4

Financial Gauges - Performance

4.1 Making Money
    The Goal of Business
    Value Growth
    Company Resources

4.2 Taking Advantage of Assets
    Tangible vs. Intangible Assets

4.3 Making the Most of Liabilities and Equity

4.4 Performance Financial Gauges
    Financial Gauge: Current and Quick Ratio (Liquidity) 
    Financial Gauge: Return on Assets
    Financial Gauge: Return on Equity
    Financial Gauge: Debt to Equity Ratio

4.5 Financial Analysis and Planning Summary
    Downtown Publishing Financial Performance Analysis

Learn about the other courses which are part of the same certificate:

Next start date

Aug 5 – 30