To succeed in today's marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.

CEUs/ILUs: 1.6
Length (in hours): 16
Price in USD $195.00
Price in CAD $265.00

One Month Course


Unit 1

The Customer as the Driver

  • Marketing Decisions Framework 
  • Positioning Your Product or Service
  • Marketing Strategies and Goals

Unit 2

Communicating Value to Customers

  • Key Selling Messages
  • Creating Emotional Connections
  • Personal Selling
  • Networking: Your 30-Second Introduction

Unit 3

Creating a Strong Brand

  • Managing the Marketing Mix
  • Marketing on a Shoestring Budget
  • Your Marketing Calendar   
  • Implementing Your Plan

Unit 4

Building Customer Relationships

  • Tools to Meet Your Strategic Goals
  • Online Opportunities and Social Media Checklist
  • Generating Buzz: Word-of-Mouth Marketing
  • Measuring Effectiveness

Learn about the other courses which are part of the same certificate:

Next start date

Aug 5 – 30