Twitter is a hot social media platform these days – and everyone seems to be using it. Learn the best way to take advantage of the unique opportunities Twitter offers – and discover the best ways to create relationships and network with your key constituents. You will find out the best – and easiest – techniques for successful interactions in the Twitterverse.

CEUs/ILUs: 1.6
Length (in hours): 16
Price in USD $195.00

One Month Course


Unit 1

How to Use Twitter

- Uniqueness of Twitter
- Creating Tweets and messages
- Doing Research and information gathering with Twitter
- Integrating Twitter with other publicity

Unit 2

Developing relationships

- You’re it! How tagging people and sharing content keeps you relevant
- Why tagging people is better than direct messaging
- Developing relationships in the Twitterverse and why it’s important
- How to get retweeted

Unit 3

What lists can do for your online presence

- How to create and edit lists
- Getting others to share your lists
- Getting yourself listed on other Tweeters lists – and why you want this to happen

Unit 4

Your personal brand using Twitter

- Twitter as a networking tool
- How to create a personal brand using Twitter
- What not to do on Twitter
- Quantity versus quality – how to monitor and maintain your list of followers and who you are following

Hear from our past students

Great help regarding Twitter that you can't readily find!
- Amy Dean
After this course I am planning to implement my limited knowledge on how to use my twitter account. Hashtags and all, it was a great experience.
- Anonymous

Next start date

Feb 3 – 28, 2020