LinkedIn is the most popular business social network and the webs site for professionals to network, build business relationships, and provide or receive referrals. Most people rarely get beyond setting up a profile and therefore miss out on all the advanced features that have come to make LinkedIn so popular. Learn how to set-up your personal profile so that it gets noticed by others. Discover how LinkedIn can be used to generate leads, recruit new employees, and find new jobs. This class will cover all the intricacies of LinkedIn to help you create, customize, and optimize your presence on LinkedIn.

CEUs/ILUs: 1.6
Length (in hours): 16
Price in USD $195.00

One Month Course


Unit 1

LinkedIn Overview and the Personal Profile

  • How to network online and where LinkedIn fits on the social network continuum
  • Learn what you can do with LinkedIn and where it fits in your business
  • Set your goals for using LinkedIn
  • Discover the basic elements of LinkedIn and how it is different from other networks
  • Set-up your LinkedIn account and create your personal profile

Unit 2

Complete and Optomize Your LinkedIn Profile

  • Learn to manage your account settings
  • Build Out Your Profile
  • Customize all your profile element to get noticed and found in search
  • Tips and Tricks that make for a great LinkedIn Profile

Unit 3

Communicating and Connecting on LinkedIn

  • How to connect your profile with your contacts and finding strategic contacts
  • Send messages and understand the hidden culture of LinkedIn
  • Discover how to use recommendations and endorsements effectively
  • Join and participate in groups that are important to your professional goals
  • Learn how to communicate with your connections through the activity feed

Unit 4

Groups and Business Pages: Hidden Gems of LinkedIn

  • Learn how to run your own group and be a community manager on LinkedIn
  • Discover how to build your company page on LinkedIn
  • Review the paid options for LinkedIn services
  • Final Tips & Additional LinkedIn Features

Next start date

Apr 6 – May 1, 2020