Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results.
No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.
 
 

CEUs/ILUs: 1.6
Length (in hours): 16
Price in USD $195.00
Price in CAD $265.00

One month course

Agenda

Unit 1

  • Why web site analysis works
  • Why web site managers analyze their visitor traffic
  • Creating goals and objectives for your web site 
  • Understanding the web site visitor experience
  • How data analysis can improve web site outcomes

Unit 2

  • How Google Analytics functions
  • Setting up Google Analytics accounts
  • Analyzing traffic sources and visitor traffic
  • Redesigning pages to improve retention
  • Testing web site versions with Google Optimizer

Unit 3

  • Search Engine Optimization
  • Understanding how page ranking and positions are determined
  • Redesigning the title bar, alt tags, heading area, and links your URL 
  • Keyword density and rewriting web page copy
  • Strategies to improve your page rank

Unit 4

  • Moving to Web 2.0
  • Generation Y and the Web 2.0 Attitude
  • Developing user-created content
  • Creating interactive web sites
  • The future of web sites

Hear from our past students

Wow, this week I feel like I am finally understanding the basics and will be able to use this knowledge as we switch over to our new site.
- Heidi Prior
Excellent presentations! I felt like I learned a lot by watching them, especially the importance of social media.
- Trish Lutter

Learn about the other courses which are part of the same certificate:

Next start date

Oct 5 – 30