Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results.
   No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.
 
One month course, Dan Belhassen & Susan Hurrell, instructors.
 
$195
 
 
 outlineCourse Outline
 
Unit 1
Why web site analysis works
Why web site managers analyze their visitor traffic
Creating goals and objectives for your web site
Understanding the web site visitor experience
How data analysis can improve web site outcomes
 
Unit 2
How Google Analytics functions
Setting up Google Analytics accounts
Analyzing traffic sources and visitor traffic
Redesigning pages to improve retention
Testing web site versions with Google Optimizer
 
Unit 3
Search Engine Optimization
Understanding how page ranking and positions are determined
Redesigning the title bar, alt tags, heading area, and links your URL
Keyword density and rewriting web page copy
Strategies to improve your page rank
 
Unit 4
Moving to Web 2.0
Generation Y and the Web 2.0 Attitude
Developing user-created content
Creating interactive web sites
The future of web sites
 

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Access the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Take a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each day.

The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

DiscussionDiscussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):
October 6 - 31
March 2 - 27, 2015
May 4 - 29, 2015
July 6 - 31, 2015
October 5 - 30, 2015

$195 for individual course ($495 total for eMarketing Essentials Certificate)

Ave. hours 16, 1.6 CEUs/ILUs


About Your Instructors

Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic.

He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada.  Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising.

Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.


Susan HurrellSusan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada.  She helps clients know how to connect web viewers to the products, services or information they are searching for.  PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialities to help websites deliver measurable results in viewer conversion, and increase traffic driven by online marketing initiatives.

 

What some students say:

"Excellent presentations! I felt like I learned a lot by watching them, especially the importance of social media." - Trish Lutter

"Wow, this week I feel like I am finally understanding the basics and will be able to use this knowledge as we switch over to our new site." - Heidi Prior 

Directional ArrowsCourse Objectives

  • To provide participants with an overview and understanding of how web site analysis works and how Google Analytics enables web site managers to analyze their web site traffic;
  • To provide participants with the practical, how-to knowledge of how to analyze their web site visitor traffic, including analyzing traffic sources, top landing pages, top exit pages, number of visits, and bounce rates;
  • To provide participants with the knowledge of how to enhance web site copy, navigation and design to improve your successful web site conversions and meet your web site strategy effectively;
  • To provide participants with the knowledge of how to test different web site versions to attract and retain web site visitors and customers better;
  • To provide participants with an understanding of what Web 2.0 means, and how interactive and engaging content and features is transitioning the web from a one way experience to more of a two-way relationship, meeting web site visitor needs better.

Puzzle PiecesCourse Outcomes

At the end of the course, you will:

  • Have an overall understanding of how Google Analytics works and how to analyze your web site visitor traffic;
  • Possess guidelines on how to track web page views, unique and returning visitors, exit pages and other web site visitor trends;
  • Know how to improve your web site strategies based on your current traffic and statistics;
Completion Requirements