New! YouTube for Business

Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people.
Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features.
YouTube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.

One month, Jennifer Selke, instructor; Just $195

Two one-month courses in the Video Marketing Certificate (Video Marketing and YouTube for Business) for $195 each or $395 for the certificate.

Technical Requirements: Access to Flash needed for audio and slide presentations

Unit 1
Designing Marketing Goals for YouTube
-What types of video work best on YouTube
-Adapting your marketing plan to include video and goals for the YouTube platform
-YouTube case studies and evaluating what’s working and what’s not
-Creating a content plan for videos that will work for your business or organization and won’t get you banned from YouTube
-Understanding how to use YouTube search features and other elements from a consumer perspective

Unit 2
Building and Optimizing Your YouTube Channel
-Various elements of a YouTube Channel and how each feature works
-Creating your own YouTube Channel and optimizing each feature
-Channel design and settings that fit with your video marketing goals
-How to embed YouTube videos on your website that maximize views

Unit 3
Friends and Subscribers: Maximizing the Social Network of YouTube
-The power of YouTube as a social network
-Why it is important to have friends and subscribers and how to communicate with them internally within YouTube
-The analytics of YouTube: Views, Ratings, Comments, Favorites
-How to read YouTube Insight & Analyzing the Data

Unit 4
Creating and Distributing Video on YouTube
-How to upload video, the types of cameras, formats, and video resolution that work best on YouTube, and tools that streamline the process
-Understanding the essential element in a video on YouTube such as graphics, title, tags, description, etc. and how to optimize them for search
-How to get your videos to appear in related searches, and other secrets of the YouTube Algorithm
-Extra features in YouTube, such as editing, private sharing, captions, annotating, and audio swap


 

Next offering(s):

Video Marketing
March 5 - 30
May 7 - June 1
July 2 - 27

YouTube for Business
March 5 - 30
May 7 - June 1
July 2 - 27

Two one-month courses in the Video Marketing Certificate (Video Marketing and YouTube for Business) for $195 each or $395 for the certificate.

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About the Instructor



Jennifer Selke is a nationally known expert, speaker and consultant in the area of social media.  She is a faculty member in the University of California Berkeley Graduate School of Education and is affiliated with the Berkeley Center for New Media. She received her Ph.D. in Educational Psychology from U.C. Berkeley.
Jennifer is a licensed educational psychologist in private practice. Her technology interests have taken her into the blogging and social media world where she runs a popular blog. She speaks at national conferences on the subject of social networks, writes articles on the subject, and conducts webinars for professionals on the topic.

Course Objectives:
1. To provide information on how business organizations can use YouTube to enhance their marketing, communication and services
2. To relay case studies and examples of how other business organizations are using YouTube to communicate visually
3. To deliver logistical information on the fundamentals of uploading videos to YouTube, and more advanced features such as editing, private sharing, captions, annotating and audio swap
4. To address the issue of how business organizations can incorporate a YouTube strategy into their strategic marketing and business plans.

Course Outcomes: Participants will:
1. Be able to create a content plan for videos using the YouTube site
2. Know how to read YouTube Insight and analyze YouTube data, including ratings and favorites
3. Understand how to incorporate a YouTube video campaign into a business marketing plan
4. Be able to build and optimize a YouTube channel for their own business organization

Completion Requirements