New! Creating Cell Phone Apps for Your Business (non-technical course)

It seems that nearly everyone is carrying and using a smart phone these days.  Whether you favour the Android, iPhone or Blackberry platforms, once you get used to having Internet access with you “everywhere” you go, it’s hard to be unplugged. Smart organizations across the globe are investing in building smartphone applications.    The challenge with traditional smartphone applications is that development is highly technical and very expensive.  In this four week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android and iPhone platforms.  This course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built and also for technical users who want to understand to how quickly deploy smartphone applications.  NOTE – This course will not include any programming.  At the end of this course, each participant will discover how easy they can build smart phone applications for their businesses, without any of the programming which is normally required.

One-month course, Dan Belhassen and Susan Hurrell, instructors; Just $245

Three one-month courses in the Mobile Marketing Certificate (Creating Cell Phone Apps for your Business, Mobile Marketing, and Advanced Mobile Marketing) - $595 for the certificate or individual prices vary.

Technical Requirements: Access to Flash needed for audio and slide presentations
 

Unit 1
- Why your organization should leverage smart phones
- Ideas for smartphone applications
- The smartphone landscape & platform options
- RSS feeds explained
- What is twitter?
- What is facebook?
- What is youtube?
- What is a blog?
- What are QR codes?
- Web apps vs smart phone applications
- Building your first application

Unit 2
- Building your second application
- Basic image manipulation for smart phone use
- Sharing your application with others
- Previewing your application on a smart phone
- Tracking your application usage


Unit 3
- Building your third application (2 week project)
- Options for monetizing your application
- Understanding publishing guidelines for applications


Unit 4
- Deploying to the App Stores
- Monetizing through AdMob
- App builder roundup

 

Next offering(s):

Advanced Mobile Marketing
June 4 - 29
August 6 - 31

Creating Cell Phone Apps for your Business
March 5 - 30
May 7 - June 1
July 2 - 27

Mobile Marketing
March 5 - 30
April 2 - 27
June 4 - 29

Three one-month courses in the Mobile Marketing Certificate (Creating Cell Phone Apps for your Business, Mobile Marketing, and Advanced Mobile Marketing) - $595 for the certificate or individual prices vary.
 

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About Your Instructors


Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic.
He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada.  Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising.
Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.


Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada.  She helps clients know how to connect web viewers to the products, services or information they are searching for.  PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic.

Course Objectives
1. To provide an understanding of how an organization can benefit from providing mobile applications
2. To provide steps for a non-technical user to follow in order to create a mobile application
3. To understand security implications.
4. To understanding the pros and cons of native versus web-based applications
5. To demonstrate how to track usage and traffic
6. To discuss options for monetization
7. To provide app-store publishing requirements


Course Outcomes: At the end of this course, you will:

1. Understand options for application creation
2. Have built 3 mobile applications
3. Know how to build custom applications without programming
4. Know how to track application traffic
5. Understand monetization options
6. Understand security implications

Completion Requirements