Twitter is a hot social media platform these days – and everyone seems to be using it. Learn the best way to take advantage of the unique opportunities Twitter offers – and discover the best ways to create relationships and network with your key constituents. You will find out the best – and easiest – techniques for successful interactions in the Twitterverse.
One month, Suzanne Kart, instructor
How to Use Twitter
-Uniquess of Twitter
-Creating Tweets and messages
-Doing Research and information gathering with Twitter
-Integrating Twitter with other publicity
-You’re it! How tagging people and sharing content keeps you relevant
-Why tagging people is better than direct messaging
-Developing relationships in the Twitterverse and why it’s important
-How to get retweeted
What lists can do for your online presence
-How to create and edit lists
-Getting others to share your lists
-Getting yourself listed on other Tweeters lists – and why you want this to happen
Your personal brand using Twitter
-Twitter as a networking tool
-How to create a personal brand using Twitter
-What not to do on Twitter
-Quantity versus quality – how to monitor and maintain your list of followers and who you are following
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Once inside the online classroom, here’s what you can expect.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
For each Unit, you will:
For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
*** Beginning September 1, 2013 this course will become part of the Managing Social Media Platforms Certificate.
Ave. hours 16, 1.6 CEUs/ILUs
About Your Instructor