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   Help your organization design successful surveys to improve business and workplace effectiveness. Surveys are an increasingly common and important way to understand your audience’s wants and needs. Most surveys are ineffective and lead to either the wrong conclusion, or no conclusion at all.
   With this course, you will come away with how-to practical information that you can use throughout your career, boosting your effectiveness and that of your organization.

One month course, Jeff Kritzer, instructor.


Unit 1
Introduction to Survey Research
-What survey research can do for your business?
-Fundamentals of Survey Research
-Ethical considerations in survey research

Unit 2
Design Your Own Survey
-Types of Survey Questions       
-Likert Scales
-Do’s and Don’t s of survey research
-Free Web-based survey applications
-Demographic Information

Unit 3
Analyze your survey results
-Using Excel to analyze results
-Coding data for Excel
-Using excel formulas for analysis

Unit 4
Present your survey results
- Using Excel for graphing
- Presenting your results professionally

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Access the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Take a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each day.

The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.


The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):
-Next session coming soon-


$195 USD

Ave. hours 16; 1.6 CEUs/ILUs

About Your Instructor

Jeff Kritzer has many years of experience as a quantitative researcher. He has studied applied statistics at the graduate level and has attended the Summer Program in Quantitative Research at the University of Michigan.  He has a Ph.D in Education and is currently a Professor in Teacher Education at a leading Midwestern University.
Course Objectives
     To teach professionals with fundamentals of survey research
     To teach professionals to be able do design an effective survey
     To teach professionals available web-based survey applications
     To teach professionals how to use Excel to analyze data
     To teach professionals how to use Excel to graph data
     To teach professionals how to present survey results effectively
Course Outcomes
At the end of this course, you will:
       Be able to design an effective survey
       Be able to use a web-based survey application
       Be able to use Excel to analyze data
       Be able to use Excel to graph data
       Be able present survey results effectively


Completion Requirements