Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.
    Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage.
    Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success.  You will leave this course with the knowledge to implement a mobile marketing plan for your organization.
 
 Three one-month courses in the Mobile Marketing Certificate (Creating Cell Phone Apps for your Business, Mobile Marketing, and Advanced Mobile Marketing) - $595 for the certificate or $245 for this course.

     One month course, Simon Salt instructor,  $245

Agenda

Unit 1
 Mobile Marketing - From Text to App
 - SMS/MMS Marketing
 - Non-Native Apps
 - Native Apps
 - Leveraging Existing Apps

Unit 2
 Strategy Design
 - Intent/Goals
 - Metrics
 - Platform decisions
 - Pricing implications

Unit 3
 Campaign Design
 - Elements of a Successful campaign
 - Design choices and implications
 - Case study of a successful campaign
 - Measuring success

Unit 4
 Campaign Execution
 - Timing
 - Integration with other campaign elements
 - Cross organization training
 - Gaining customer buy-in
 

 
 

Next offering(s):

Advanced Mobile Marketing
June 4 - 29
August 6 - 31
November 5 - 30

Creating Cell Phone Apps for your Business
July 2 - 27
October 1 - 26

Mobile Marketing
June 4 - 29
September 4 - 28

Three one-month courses in the Mobile Marketing Certificate (Creating Cell Phone Apps for your Business, Mobile Marketing, and Advanced Mobile Marketing) - $595 for the certificate or individual prices vary.
 
$245 - for just Advanced Mobile Marketing.

 

About Your Instructor


    Simon Salt is CEO of Marketing Communications Agency IncSlingers. He is the Author of Social Location Marketing. A Blogger, Writer & Digital Strategist. He has been published online by Mashable, Read Write Web & others. He speaks internationally on the topic of Digital, Mobile and Social Marketing. He works with organizations as diverse as Fortune 500’s to Startups and Global PR agencies as both a strategic consultant and as an online brand advocate.


 Course Objectives
 • To provide the student with an understanding of the way a mobile marketing strategy is brought together
 • To ensure that the student has the knowledge to create a mobile marketing strategy
 • To explain the difference between the strategic components and the tactical components of a mobile marketing campaign
 • To guide the student through the creation of a mobile marketing campaign execution
 • To illustrate to the student how mobile marketing integrates into the broader digital and traditional campaigns

Course Outcomes
 • Be able to define the elements of a mobile marketing strategy - with reference to platform, technological and creative constraints.
 • Have sufficient knowledge of mobile marketing that they can construct a decision tree to enable the correct selection of platform - from mobile web to application.
 • To describe the differences between Native, Non-native applications and optimized mobile sites and the cost implications associated with each.
 • Be able to outline the technical constraints of individual choices and how those impact further decisions in the marketing mix.
 • Describe how mobile marketing and digital/traditional marketing can be blended and integrated, which technologies to recommend to achieve this.
 • Know how to identify partners to develop mobile applications and optimized websites.
 
 
 

Completion Requirements