Build revenue streams for your non-profit organization.  They are essential not only to keep your doors open but also to expand your services.  Discover how to increase revenue from your current activities. Develop strategies for building new ones.  Know how to effectively set prices or fees. Understand the 20% that generates 80% of your revenue. These are basic concepts that will yield greater results.

   After taking this course you will have the knowledge to improve your revenue generation and generate a better surplus.

Two month course, Fred Bayley, instructor


 outlineCourse Outline 

Unit 1: Introduction to Revenue Generation
• Setting and using revenue generation benchmarks
• Determining annual objectives
• How to best use this course information

Unit 2: Understanding Your Audience
• The benefits of knowing your audience better
• What to ask your audience
• How to get the best information
• Collecting and using the best data
• Where to find the new ideas

Unit 3: Developing Programs and Services
• The right questions for the best success
• Natural life cycles of programs and services
• Determining which ones to continue
• Creating successful new programs and services

Unit 4: Analyzing Programs and Services
• Analyzing the past performance
• Determining future productivity
• Analysis tools
• Simple analysis technique

Unit 5: Setting the Right Price

• How price affects attendance
• Price breaks that determine the price to set
• Setting the best price
• Pricing strategies

Unit 6: Marketing Effectively
• Building your identify
• Developing market segments
• Determining who to market to

Unit 7: Developing Promotions
• Making promotions that work
• Creating the best layouts
• Making promotions that sell

Unit 8: Distributing Promotions
• Print, social media, and eMarketing techniques
• Knowing what promotions work
• The most effective promotion methods

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Read the print readings (about 20 pages a week)
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.


The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):

Program Evaluation for Nonprofits
November 3 - 28
April 6 - May 1, 2015
June 1 - 26, 2015
August 4 - 28, 2015
November 2 - 27, 2015

Revenue Generation for Nonprofits
February 2 - March 27, 2015
April 6 - May 29, 2015
June 1 - July 24, 2015
September 8 - October 30, 2015


Ave. hours 40, 4.0 CEUs/ILUs

About Your Instructor

Fred Bayley has extensive service working on non-profit boards from creation to re-organization. He was the founding chair of a group that helps business through technology. He has helped rejuvenate a number of non-profits through consulting and being on the board. All of his work with non-profits was to help find ways not only for them to become more self-sustaining but to also fulfill their mission and complete their vision.  Fred is a past president of the local chamber of commerce, Habitat work crew member, volunteer middle school wrestling coach and one-fourth of a handbell quartet. 
What some students say:
"The course was well prepared and gave me some great ideas to take back to my team!" - Natasha Bozek

Course Objectives

• To provide techniques that will improve the success of current revenue streams.
• To provide effective ways to develop new revenue generating programs and services
• To have an organized approach to improving revenue generation for non-profits.
• To provide business practices that help non-profits fulfill their missions.

Course Outcomes

At the end of the course you will:

• Know which revenue generating programs and services to continue.
• Know how to develop new successful programs and services
• Know how to effectively promote services and programs
• Know the few significant tasks that will yield the most results.

Completion Requirements