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What does it take to have a financially feasible business? The short answer is Money! But, where does this money come from? Come explore your business’s financial feasibility in three areas—start-up or expansion, profits, and cash. Then, you will explore potential debt and equity sources of funds to help support these areas and create a financially successful venture.
One-month course; Jodie Trana, instructor

Unit 1
Determining your business’s financial potential

  • dentifying your personal financial goals
  • Projecting how your business will help you reach your financial goals
  • Typical funding stages in business
  • Knowing where people get money to start and operate a business
Unit 2
Estimating the business’s profit potential
  • Estimating projected sales for three years
  • Projecting expenses for three years
  • Comparing your projections to industry standards
  • Making changes to improve profitability
Unit 3
Projecting the business’s cash flow

  • Estimating how much money is needed
  • Determining your cash sources for three years
  • Determining your cash needs for three years
  • Improving cash flow  
Unit 4
Evaluating funding needs against potential sources
  • What debt sources are available for your needs
  • What equity sources are available for your needs
  • What the funding requirements are
  • Putting together a funding request
Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Read the print readings (about 20 pages a week)
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.


The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):
-Next session coming soon-

Ave. hours 16; 1.6 CEUs/ILUs
$195 USD

About Your Instructor
Jodie Trana has had a career in business consulting and financial management, later starting a consulting and training organization. As an entrepreneur educator and curriculum designer, she creates and delivers successful programs to encourage and develop the entrepreneur. Her content specialties include start-up planning, financial analysis, analysis and strategy, business planning, cash flow analysis, and funding request analysis. Her background includes business management and accounting in consulting, construction, non-profit, healthcare, and retail industries.
Directional ArrowsCourse Objectives
  • To help learners clearly communicate their personal financial goals
  • To provide comparisons of financial potential against financial goals
  • To deliver information on how to project a business’s profit potential for three years
  • To assist participants to discover ways to improve their business’s profitability
  • To address the topic of estimating the amount of cash needed and appropriate timing for three years
  • To help participants evaluate potential debt and equity sources of funding
  • To provided information needed to approach potential funding sources

Puzzle PiecesCourse Outcomes

At the end of this course, you will:
  • Understand your own financial goals and your business’s ability to help you reach those goals.
  • Have a financial plan to build your business through internal profits.
  • Be able to reveal cash needs based on a three year estimate of cash sources and uses.
  • Know how to evaluate potential cash sources to support business operations.
Completion Requirements