Your customers hold the key to your organization’s success. Getting to know your customers better means lower costs and better results, including higher retention, more customer satisfaction, more returning customers.
Surveys are one of the best ways to find out what your customers want, and how they want it. But too many surveys ask the wrong people the wrong questions. Discover who to survey, what questions to ask, and the key to getting a higher response to your surveys.
This hard-hitting practical course will yield a huge ROI for your organization. Whether you need to analyze profitability, satisfaction, service or all three, this course will generate thousands of dollars in increased sales, greater efficiency, or more effectiveness. We guarantee it (or your money back)!
Course includes a personal FREE critique of one of your surveys!
One month course, William A. Draves, instructor.
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Once inside the online classroom, here’s what you can expect.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
For each Unit, you will:
For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
*** Beginning September 1, 2013 this course will become part of the Certificate in Customer Research.
Ave. hours 16, 1.6 CEUs/ILUs
About the Instructor
William A. Draves does strategic market planning, needs assessment and marketing research for a national association. He conducts surveys about once a month, critiques surveys from other organizations, speaks and consults on the topic. He is the author of High Response Surveys, The Eigh- Stage Needs Assessment Model, and The Marketing Manual.