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  The National Institute for Social Media Social Media Strategist (CSMS) certification preparation course will put you at the forefront of social media in business today.  It will not only provide you with the knowledge and skills you need to become proficient in strategic social media methodologies, but it will also prepare you to take the NISM Social Media Strategist certification examination.
   This course will outline the strategic questions that every business must consider in order to find the right mix of tools and engagement.  Each organization is different, and the social media strategy for any business should reflect its goals in order to succeed.
   Before taking this course, you will need to take the first two courses in the Social Media for Business series and take the third course before or while taking this course.

Six week course, Eric Mills, instructor.


 Course Outline

 Unit 1
Strategic Planning in Social Media
-Understanding the broad strategies of social media strategic planning
-Determining how social media can best be leveraged for your organization
-Key performance indicators for social media activities
-Evaluating social media tools for effectiveness

 Unit 2
Social Media Legal Compliance and Governance
-Developing policies and determining legal limitations
-Defining when and where not to participate in a conversation
-Monitoring your organization’s ‘Terms of service’
-Protecting your organization’s intellectual property interests

Unit 3
Social Media Project and Campaign Management
 -Coordination of social media projects and campaigns
-Acquiring key talents
-Designating and delegating personnel for social media activities and interactions
-Developing a daily action plan
-Adjusting activities in response to competition

 Unit 4
Social Media Marketing
-Priming the marketplace and gauging audience interest
-Preparing for campaigns via internet-driven technology
-Segmenting your core audience
-Offering social media content perceived as being valuable

 Unit 5
Community Management
-Ensuring a smooth flow of communication with your customers
-Gathering feedback for further products or services
-Reacting to unexpected situations
-Interpreting customer needs and questions

 Unit 6
Social Media Research & Analytics
-Real-time feedback and monitoring solutions
-Monitoring appropriate analytics
-Quantifying online traffic/impressions
-Optimizing key performance indicators

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Read the print readings (about 20 pages a week)
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.


The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):
-Next session coming soon-


Ave. hours 24, 2.4 CEUs/ILUs

About Your Instructor

   Throughout his career, Eric Mills has been creating unique training experiences that transform organizations, employees, and students.  As the founder of the National Institute for Social Media, Eric helps those who are passionate about social media find the core skills and confidence they need to develop a new career in the social media industry.
   Prior to founding the National Institute for Social Media (NISM), he was an education program director, responsible for developing high-quality training programs in a variety of industries including manufacturing, health care and information technology.  An avid marathoner and triathlete, he completed the Coeur D’Alene Ironman triathlon, the world’s longest triathlon event.

Course Objectives

The objectives of this course are to help participants be well-prepared to:
  • Sit for the NISM-certified Social Media Strategist (SMS) certification exam
  • Use the tools and utilities of common social media platforms
  • Develop a social media strategy tied to an organization’s goals
  • Enhance an organization’s online presence
  • Interact effectively on behalf of an organization in an online environment
Course Outcomes

Participants who complete this course will be able to:
  • Use NISM techniques to create an effective social media strategy
  • Understand the legal and ethical landscape as it pertains to social media
  • Create a comprehensive social media marketing plan
  • Delegate and manage resources for a social media campaign
  • Build an online community around an organization’s brand, product or service
  • Report results and demonstrate value of social media to organizational leaders

Completion Requirements