Twitter is a hot social media platform these days – and everyone seems to be using it. Learn the best way to take advantage of the unique opportunities Twitter offers – and discover the best ways to create relationships and network with your key constituents. You will find out the best – and easiest – techniques for successful interactions in the Twitterverse.

One month, Suzanne Kart, instructor

$195

Course Outline

Unit One
How to Use Twitter
-Uniquess of Twitter
-Creating Tweets and messages
-Doing Research and information gathering with Twitter
-Integrating Twitter with other publicity

Unit Two
Developing relationships
-You’re it! How tagging people and sharing content keeps you relevant
-Why tagging people is better than direct messaging
-Developing relationships in the Twitterverse and why it’s important
-How to get retweeted

Unit Three
What lists can do for your online presence
-How to create and edit lists
 -Getting others to share your lists
-Getting yourself listed on other Tweeters lists – and why you want this to happen

Unit Four
Your personal brand using Twitter
-Twitter as a networking tool
-How to create a personal brand using Twitter
-What not to do on Twitter
-Quantity versus quality – how to monitor and maintain your list of followers and who you are following


Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Read the print readings (about 20 pages a week)
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Next offering(s):

Facebook for Business
May 5 - 30
July 7 - August 1
October 6 - 31

LinkedIn
June 2 - 27
August 5 - 29
November 3 - 28

Twitter
June 2 - 27
September 2 - 26

Add Certificate To Cart

$195

Ave. hours 16, 1.6 CEUs/ILUs


About Your Instructor

Suzanne KartSuzanne Kart, is director of marketing for a national association, and writes and speaks on the topic. Her previous work includes being Marketing Manager at Delta College in Saginaw, Michigan, Director of Marketing at United Way of Saginaw County, and Anchor/Reporter at KWLO/KFMW. She received her Master’s degree in education from Michigan State University.

Her current work involves eMarketing, social networks, blogs, and Twitter, as well as traditional print and direct marketing. 

Kart is a national expert on Generation X and generational communication, having written articles and contributed to two manuals on the subject. She does training and seminars throughout the United States and Canada on generational communication, eMarketing, marketing and social networks.
 
What some students say:
 
"Great help regarding Twitter that you can't readily find!" - Amy Dean 

"After this course I am planning to implement my limited knowledge on how to use my twitter account. Hashtags and all, it was a great experience." - Nataliya Oliferchuk

Course Objectives:
1. To provide a thorough understanding of the Twitter platform and the Twitterverse
2. To address the challenges and opportunities in building a Twitter following and communicating effectively within that network
3. To explain the best techniques to build lists, share lists, and get listed
4. To address the need to vet your followers
5. To provide the skills to build a personal brand – including what not to do.

Course Outcomes:
 
At the end of this you will:

1. Know how to utilize Twitter as a marketing and networking tool
2. Possess the skills to develop relationships in the Twitterverse resulting in the ability to share content virally.
3. Have the ability to create lists, share lists, and get your profile on lists in order to enhance your online presence.
4. Take away the knowledge of how to create a personal brand using Twitter.

Completion Requirements