Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level.  We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement.  Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results.

One month course, Susan Hurrell and Dan Belhassen, instructors.

$195
 
Course Outline

Unit 1
Visitor engagement
Understanding the user experience – fact and friction
Identifying your metrics – tracking the right things
Integrating social media & email marketing results

Unit 2
Analysing visitor behaviour
Tracking & heat-mapping software
Understanding Google Analytics – the key numbers
Data analysis – entrance/exit pages etc

Unit 3
Leveraging conversion pages
Landing page design best practices
Landing page optimization – step by step
Build Successful Forms for data collection

Unit 4
Conversion tracking
Defining the conversion process
Using G/A funnels & goals
How to identify friction in the funnel (user experience)

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Access the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Take a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each day.

The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

DiscussionDiscussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):

Advanced Inbound Marketing
April 6 - May 1, 2015
June 1 - 26, 2015
August 4 - 28, 2015
November 2 - 27, 2015

Content Marketing
March 2 - 27, 2015
May 4 - 29, 2015
July 6 - 31, 2015
October 5 - 30, 2015

Introduction to Inbound Marketing
February 2 - 27, 2015
April 6 - May 1, 2015
June 1 - 26, 2015
September 8 - October 2, 2015

Add Certificate To Cart

$195 for individual course ($495 total for Inbound Marketing Certificate)

Ave. hours 16, 1.6 CEUs/ILUs


About Your Instructor



Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic.
He is founder of ModernEarth, located in Winnipeg, Manitoba, Canada.  ModernEarth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising.
Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.

Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada.  She helps clients know how to connect web viewers to the products, services or information they are searching for.  PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic driven by inbound marketing initiatives.


 
Course Objectives

   To help participants to:
  • Understand the interrelationship between metrics that matter in inbound marketing
  • Learn how to work with conversion funnels and goal setting
  • Create forms that have higher completion rates for better conversion
 
Course Outcomes

   After the end of this course you will be able to:
  • Improve measurable user engagement with inbound marketing
  • Understand the impact of marketing events on metrics
  • Improve conversion tracking and reporting using inbound marketing

Completion Requirements