Boost your success with webinars by getting the most advanced and latest information on managing and marketing webinars.  Find out when and how often to promote webinars, how to do follow up promotion to those who click-through on your initial emails, and how to generate more leads and inquiries.
   Discover our unique needs assessment model, and take back our 5 secrets to creating high response surveys. Market research can be simple, no-cost and effective, lowering your risks. Then take home our webinar planning timeline with the ideal timeframe for planning and marketing webinars for maximum success. 

One month course, Suzanne Kart, instructor

 
$195
 
Unit 1
Needs assessments, market research and surveys
Determining the need and the size of the audience
Gauging the competition
Simple yet critical market research techniques
Creating high response surveys

Unit 2
Marketing virtual meetings
When and how often to promote
How much to spend on promotion
Promoting with email, web sites and direct mail
The 5 keys to successful marketing of virtual meetings

Unit 3
Budgeting and pricing virtual meetings
Setting income goals
Budgeting start up costs
Determine your profit margin
Pricing your virtual meeting
 
 
Unit 4
Planning for Successful Webinars
-Choosing the best topics
-Your webinar timeline
-The 5 most common planning mistakes with webinars
 

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Read the print readings (about 20 pages a week)
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

DiscussionDiscussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.


It’s easy. It’s fun.

Next offering(s):

Designing Successful Webinars
October 6 - 31

Managing & Marketing Webinars
August 5 - 29
November 3 - 28

Add Certificate To Cart
$195
 
Ave. hours 16; 1.6 CEUs/ILUs
 

 
About Your Instructor
 
 
Suzanne Kart is Associate Vice President for the Learning Resources Network, where she does marketing, promotion, planning and eMarketing for about 20 webinars each year.
   She is an authority on eMarketing, and does seminars, consulting and teaching throughout the United States and Canada on email promotion, social networks, and blogs, as well as traditional print and direct marketing.
 
   Her previous work includes being Marketing Manager at Delta College in Saginaw, Michigan, Director of Marketing at United Way of Saginaw County, and Anchor/Reporter at KWLO/KFMW. She received her bachelor’s degree in journalism from Michigan State University and her master’s degree in public administration from Saginaw Valley State University.  She also teaches online for the graduate school at the University of South Dakota masters degree program in adult and higher education.
 
 
Completion Requirements