Raising awareness is not enough! Social change is baked into the work of many mission driven organizations, but is it effective? Exactly what change are you after? Do you know if your efforts are working? This course is designed to support staff of nonprofit organizations in using planning and evaluation tools to increase the effectiveness of social change advocacy campaigns. Students will be guided through case studies, planning tools, and evaluation methods specific to advocacy work. This course will emphasize strategy and evaluation.

One month course, Myia Welsh, MSW, instructor

outlineCourse Outline

Unit One: Introduction and Panning

  • What we mean by advocacy
  • Elements of a successful advocacy campaign (case study)
  • What is your objective? (planning worksheet)
  • Environmental scan: who else is doing similar work? What will help your efforts? What could work against you? (Environmental Scan worksheet)

Unit Two: Strategy

  • Identifying what you want and how you’ll get there (using the strategy planning matrix)
  • Identifying influencers and champions for your cause
  • Incorporating key elements

Unit Three: Implementation

  • Making mid-course corrections
  • Documenting what happened
  • What successful implementation looks like: campaign case studies

Unit Four: Evaluation: Data Collection, Analysis, and Use

  • Build evaluation in from the start
  • Advocacy evaluation is different than traditional evaluation – examples
  • Data collection methods in advocacy evaluation (intense period debriefs, checklists, real time eval, bellwether methodology, key informant interviews, etc.)
  • Participatory data analysis – making sense of all that info you collected
  • Distributing the knowledge – who needs to know what
  • How to use what you’ve learned 

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat You do:

  1. In the online classroom, listen to audio lectures, view slides, even take an optional quiz to test yourself.
  2. Then post comments in the online discussion with your fellow participants and the instructor.  Your instructor logs on once a day to answer questions and join in on the discussion.
  3. You also get a text to read 20 pages a week.
  4. Participate any time of day or night, as little or as often as you like. The ideal is to go online 2-3 times a week, but you decide.

It’s easy! It’s fun.

Mac MiniTechnical requirements:
-Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
-Audio software such as Windows Media, Real, or Flash.
-Speakers to listen to audio.

Next offering(s):
March 4 - 29, 2019
May 6 - 31, 2019
July 1 - 26, 2019

$195.00 USD
$195 USD

Ave. hours 16, 1.6 CEUs/ILUs


About Your Instructor

Myia Welsh, MSW, has over 12 years of experience working in the nonprofit sector. As an evaluation consultant, she works with nonprofits and foundations to evaluate what differences programs are making, to help them understand how programs can be improved, and to provide training for organizations that are interested in increasing their evaluation capacity.  Some of her clients have included the National Human Trafficking Resource Center, Migrant Clinicians Network, the Washington Area Women’s Foundation and the Ford Foundation.  Myia holds a Master of Social Work Degree with a concentration in Social Policy and Program Evaluation from the University of Michigan.

Directional ArrowsCourse Objectives

1)    To help nonprofit organizations meet their missions through advocacy campaigns.
2)    To provide an organized framework for effective advocacy work.
3)    To provide tools and techniques for successful advocacy efforts
4)    To provide methods for successful evaluation of advocacy efforts.

Puzzle PiecesCourse Outcomes

At the end of the course, you will:

1)    Use planning tools to refine change objectives
2)    Specifically articulate what success would look like
3)    Formulate an implementation strategy
4)    Understand the elements of evaluating an advocacy and social change
Completion Requirements