Other Online Certificates and Courses

 Register Online

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951.222.8090

Send email to:
Cmmty.Ed@rcc.edu

Discover the keys to success in planning, researching, budgeting, pricing, and marketing virtual meetings.

You’ll take home the most advanced, comprehensive practical how-to information on program planning and marketing available.  Find out the best timeline for planning and marketing webinars, how to do needs assessments and surveys that actually work, how to budget your costs, how to price your webinars, and the most effective ways to promote them. Get information not available anywhere else.

One month online course;  William A. Draves, instructor.

 Course Outline

Unit 1
Strategic planning for virtual meetings
Establishing a timeline
Creating your product mix
How to evaluate virtual meetings
Your one year virtual meeting plan

Unit 2
Needs assessments, market research and surveys
Determining the need and the size of the audience
Gauging the competition
Simple yet critical market research techniques
Creating high response surveys

Unit 3
Budgeting and pricing virtual meetings|
Setting income goals
Budgeting start up costs
Determine your profit margin
Pricing your virtual meeting

Unit 4
Marketing virtual meetings
When and how often to promote
How much to spend on promotion
Promoting with email, web sites and direct mail
The 5 keys to successful marketing of virtual meetings 

About online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

How the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

Participate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

What you will do

For each Unit, you will:

• Read the print readings (about 20 pages a week)
• Have the option of accessing the online readings
• Listen to the audio presentation for the Unit and view the slides
• Have the option of taking a self-quiz to see how much you have learned
• Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Discussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

About Your Instructor
William A. Draves, CAE, COI, is President of the Learning Resources Network (LERN), the leading association in continuing education and lifelong learning. He is the author of “Advanced Teaching Online,” “How to Teach Adults,” and editor of “The Marketing Manual.” He has organized and presented virtual meetings for five years, using audio and video delivery formats. A speaker and consultant, he trains association educators and others in the assessment, planning and marketing of continuing education events and meetings. Draves is a Certified Online Instructor and received his graduate degree in adult education from The George Washington University in Washington, DC. 
 

Course Objectives

• To provide practical, how-to information on planning to reduce risk and increase the chances of virtual meeting success.
• To address the issues of needs assessment, market research and surveys to maximize attendance and virtual meeting success.
• To provide information on budgeting and pricing of virtual meetings to enable you to achieve your financial objectives.
• To deliver the latest, best practices with regards to marketing and promotion of virtual meetings.

Course Outcomes

At the end of the course, you will:

• Possess the necessary information to adequately budget and price your virtual meetings.
• Know the most efficient and effective ways to conduct needs assessment, market research and surveys to optimize the success of your virtual meetings.
• Get the latest, most advanced information on marketing and promotion of virtual meetings, including print, email, web site and other promotion strategies.
• Have a written plan for your virtual meetings, enabling you to enact your planning and promotion more successfully.

Completion Requirements