Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.
    Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage.
    Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success.  You will leave this course with the knowledge to implement a mobile marketing plan for your organization.
 
One month course, Simon Salt, instructor.

$245

Course Outline

Unit 1
 Mobile Marketing - From Text to App
 - SMS/MMS Marketing
 - Non-Native Apps
 - Native Apps
 - Leveraging Existing Apps

Unit 2
 Strategy Design
 - Intent/Goals
 - Metrics
 - Platform decisions
 - Pricing implications

Unit 3
 Campaign Design
 - Elements of a Successful campaign
 - Design choices and implications
 - Case study of a successful campaign
 - Measuring success

Unit 4
 Campaign Execution
 - Timing
 - Integration with other campaign elements
 - Cross organization training
 - Gaining customer buy-in


Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Access the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Take a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each day.

The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

DiscussionDiscussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):
April 6 - May 1, 2015
June 1 - 26, 2015
August 4 - 28, 2015
November 2 - 27, 2015

$245 for individual course ($595 total for Mobile Marketing Certificate)

Ave. hours 16, 1.6 CEUs/ILUs



About Your Instructor


Simon Salt
is CEO of Marketing Communications Agency IncSlingers. He is the Author of Social Location Marketing. A Blogger, Writer & Digital Strategist. He has been published online by Mashable, Read Write Web & others. He speaks internationally on the topic of Digital, Mobile and Social Marketing. He works with organizations as diverse as Fortune 500’s to Startups and Global PR agencies as both a strategic consultant and as an online brand advocate.

What some students Say:
 
"Great information in this program. Thank you again Simon, very informative!" - Cindy Girard

 Course Objectives
 • To provide the student with an understanding of the way a mobile marketing strategy is brought together
 • To ensure that the student has the knowledge to create a mobile marketing strategy
 • To explain the difference between the strategic components and the tactical components of a mobile marketing campaign
 • To guide the student through the creation of a mobile marketing campaign execution
 • To illustrate to the student how mobile marketing integrates into the broader digital and traditional campaigns
 
 
Course Outcomes
 • Be able to define the elements of a mobile marketing strategy - with reference to platform, technological and creative constraints.
 • Have sufficient knowledge of mobile marketing that they can construct a decision tree to enable the correct selection of platform - from mobile web to application.
 • To describe the differences between Native, Non-native applications and optimized mobile sites and the cost implications associated with each.
 • Be able to outline the technical constraints of individual choices and how those impact further decisions in the marketing mix.
 • Describe how mobile marketing and digital/traditional marketing can be blended and integrated, which technologies to recommend to achieve this.
 • Know how to identify partners to develop mobile applications and optimized websites.
 
 

Completion Requirements