Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization.
Your instructor is a director of marketing for a national association, and writes and speaks on the topic.
One month online course. $195 USD
Technical Requirements: Access to Flash needed for audio and slide presentations
Social media as two-way communication
The customer-business relationship
The power of viral marketing
Building customer loyalty with social media
Using social media to brand your organization
Creating, marketing and communicating using Blogs
How blogs got started
Writing blogs for work and business
Marketing and promoting your blog
Business strategies for blogs
How to use Twitter
Uniqueness of Twitter
Creating tweets and messages
Doing research and information gathering with Twitter
Integrating Twitter with other publicity
LinkedIn: a social media for professionals
Why businesses and professionals use LinkedIn
How LinkedIn distinguishes itself among social networks
Getting connected with LinkedIn
Case studies and examples of business and professional uses
About online learning
How the Course Works
Once inside the online classroom, here’s what you can expect.
Participate when you want
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
For each Unit, you will:
For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.
It’s easy. It’s fun.
Integrating Social Media in Your Organization
June 4 - 29
August 6 - 31
November 5 - 30
Introduction to Social Media
June 4 - 29
September 4 - 28
Marketing Using Social Media
May 7 - June 1
July 2 - 27
October 1 - 26
Avg. hours 16, 1.6 CEUs/ILUs
What some students say:
"I learned how much I wasn’t using LinkedIn after reading the materials and watching the presentation/videos! This section of the course was worth 10x what was paid for the class!" - Stephanie Long
Upon successful completion of this course you will: