Boost your chances of success for your new or small business and reduce your risks.  Get the latest on planning your business, brainstorming business ideas and a checklist for going into business.  Then learn how to create a business plan, including assessing business feasibility and prepare the management and financial plans.  Then take home a step by step approach to attract and keep customers, with an emphasis on customer-driven marketing decisions and building a strong brand.
At the end of this certificate, you will be able to identify the abilities required of successful entrepreneurs and how to acquire them, develop goals to help establish your business, develop an outline for your plan, and take home techniques to successfully manage and market your new business.
 
Three one-month online courses, Conrad Brian Law, Mary Beth Izard, and Kathy Nadlman, instructors.
 
Individual Courses
 
Entrepreneurship Boot Camp
 
Starting a business is something that all of us have thought about at one time or another.  Everyone wants to be their own boss.  Yet statistics show that most businesses fail within the first five years. This course provides insight into the characteristics, knowledge and skills needed to become a successful entrepreneur.
At the end of this course, you will be able to identify the abilities required of successful entrepreneurs and how to acquire them, develop goals to help establish your business, develop an outline for your plan, and take home techniques to successfully manage your new business.
 
  
The Business Plan

Whether starting a business or growing the one you have, a business plan serves as a roadmap and can help secure needed funding.  In this course, you evaluate the many aspects and potential hurdles of the business and  build the Business Plan, one step at a time. 
This practical, hands-on approach encourages you to immerse yourself in the vision and planning aspects of your business.  Focusing on the most critical components of the Business Plan enables you to uncover hidden risks and assess the business from a marketing, management, and financial vantage point.  
 
 
Entrepreneurial Marketing

To succeed in today's marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.
 

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Access the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Take a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each day.

The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

DiscussionDiscussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):

Entrepreneur Boot Camp
April 1 - 26
June 3 - 28
September 3 - 28

Entrepreneurial Marketing
April 1 - 26
June 3 - 28
August 5 - 30
November 4 - 29

The Business Plan
May 6 - 31
July 1 - 26
October 7 - November 1

$495.0000 USD
$495 USD
 
Avg. hours 48, 4.8 CEUs/ILUs
 

 
About Your Instructors
 
 
Conrad Brian Law, COI is an award winning speaker, author, motivational coach and entrepreneur.  He is the CEO of Knowledge Learning Solutions LLC, a management consulting firm. He has presented nationally on such topics as entrepreneurship, technology, career advancement, diversity and finances. His Entrepreneur Boot Camp is an expansion of his successful face-to-face class. Conrad is MOODLE Teacher Certified (MTC), A+ certified, and a Certified Online Instructor (COI).  He is also an MBA candidate at the University of Maryland, University College.
 
 
Mary Beth Izard is an entrepreneur, author, consultant and professor emeritus of entrepreneurship and has over 25 years working with entrepreneurs to start businesses.  She specializes in entrepreneurship curriculum and has been a scholar-in-residence and consultant to the Kauffman Foundation, the largest foundation in the U. S., if not the world, devoted to entrepreneurship.  She is the author of BoomerPreneurs:  How Baby Boomers Can Start Their Own Business, Make Money and Enjoy Life and the college textbook, Opportunity Analysis, Business Ideas:  Identification and Evaluation. 
 
 
Kathy Nadlman is an entrepreneur, consultant,  professor, and author. She has led entrepreneurship initiatives as a consultant for the Kauffman Foundation, the largest foundation devoted to entrepreneurship, including curriculum development and contributing to Kauffman’s textbook on entrepreneurship. She has also worked extensively with start-ups and growing businesses as the regional director of a Small Business Development Center. 
Completion Requirements