Best Practices in Event Management
This course addresses major trends and successful business practices in Event Management to provide the knowledge and tools to improve your effectiveness and profitability as an event manager.
Structure and manage an event planning schedule to improve profitability
Conduct comprehensive needs assessments and feasibility studies
Identify and prioritize event goals and objectives
Identify potential challenges to a successful event
Choose appropriate solutions by using efficient planning scenarios
Conduct mid- and post-event evaluations
Create and present proposals and agreements that are advantageous to all parties of an event
Appreciate the rewards of being in the Event Management profession
NOTE: This Core Course should be taken first in order. Event Coordination will be the next Core Course to take.
This course covers the nuts and bolts of successfully coordinating a professional event. Learn how to develop creative elements including décor and entertainment and properly sequence them at events; develop and implement a site plan and conduct a thorough site inspection; understand the Americans with Disabilities Act (ADA), permit requirements, labor union issues and their impact on event coordination; and analyze and implement professional registration, admission procedures, security, and protocol.
NOTE: This Core Course should be taken second in order. Event Marketing will be the next Core Course to take.
This course examines how to use events to promote products, services and causes, and how to promote events themselves. Learn how to identify and develop a promotional strategy, including event proposal, invitations, advertising, publicity, contests, promotional merchandise, sales promotions, packaging, and even personal appearances; distinguish the relative strengths of print, electronic, and other advertising mediums; analyze, establish and implement a public relations strategy using video and audio news releases, as well as many other new tools; incorporate electronic media; formulate an effective event sponsorship program; conduct market research prior to the event; and create a comprehensive marketing/sales measurement.
NOTE: This Core Course should be taken third in order. Risk Management will be the next Core Course to take.
Risk Management: Financial, Legal, and Ethical Safeguards
This course provides a process for analyzing and responding to risks that can adversely impact any meeting or event. As the final Core Course, it offers a practical approach to ensure that the planner understands and uses every possible safeguard to produce safe and successful events. Particular emphasis is placed on contract issues and laws and regulations pertaining to meetings and events. Learn how to conduct a thorough risk assessment and develop an appropriate risk management plan for every meeting and event; identify the key laws and regulations that impact events; understand the key components of event contracts; provide protection against injury to individuals and damage to property; understand and comply with copyright and trademark protection requirements; and identify types of insurance that are appropriate for a particular event.
NOTE: This is the fourth and last Core Course to be taken in order.
Virtually every organization, from trade associations to government agencies, regularly holds large and small meetings. This course provides the basic tools to successfully plan and manage local, national and international meetings and conferences. Course information covers the basic competencies tested in the ISES Certified Special Events Professional (CSEP) and Certified Meeting Professional (CMP) examinations. Learn how to conduct thorough pre-event planning; identify an appropriate site and perform comprehensive site inspections; develop, analyze and project a budget; implement marketing strategies, including list development, brochure design, mailing cost reduction, and creative marketing; comply with legal requirements, including those specified by the Americans with Disabilities Act (ADA) and other key laws; recruit and train volunteers and staff for maximum performance; and evaluate the effectiveness of an event.
Starting, Growing, and Managing an Event Management Business
This course covers the practical skills needed to launch, operate, and grow a successful Special Events business. Find out how to develop a business plan, manage finances, market, and approach special events as a profit-making business. Case studies will cover everything from start-up capital to managing employees. Learn to discover the five forces that drive profitability; apply the best practices of successful companies in Event Management; develop an effective marketing strategy for new clients and to serve existing accounts; identify sources of financing; perform market research; avoid cash-flow problems that are the downfall of many profitable businesses; and use break-even and bottom-up analyses to make important decisions.
Catering Design and Coordination
Step behind the scenes and meet the people who make a successful catering operation work. Understand the catering industry and learn to work with catering professionals to improve quality, while reducing costs. Learn how to conduct a food and beverage needs assessment; identify professional catering resources; specify the menu, level of service (including number of staff), and other important elements; coordinate Kosher, Muslim, and special-request meal functions; incorporate unusual linens, napkin folds, and other creative elements; understand the basic health department requirements for food and beverage service; and recognize and implement liquor liability safeguards.