Other Online Certificates and Courses

Call us at:
816.604.1600

Send email to:
cpe@mcckc.edu

New! YouTube for Business

Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people.
Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features.
YouTube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.

One month, Jennifer Selke, instructor; Just $195

Two one-month courses in the Video Marketing Certificate (Video Marketing and YouTube for Business) for $195 each or $395 for the certificate.

Technical Requirements: Access to Flash needed for audio and slide presentations

Agenda

YouTube for Business: Increase Business with Video

YouTube, as the second largest search engine can no longer be ignored
by businesses and organizations. YouTube reaches a broad age and
gender demographic and is the largest video search/discovery
destination with over 35 hours of video being uploaded every minute.
YouTube is now accessible from nearly every top mobile device as well
as from your TV.


How can your videos rise above the music mashups and cat antics?

Learn how to get your YouTube video on the first page of Google
Search. Just like Facebook, YouTube is a social network that needs to
be set-up, optimized, and used regularly to be effective. Your
patters of behavior on YouTube may be working against you. Learn how
YouTube can compliment your current marketing and social media
strategy and how to maximize your YouTube Channel to get the greatest
return.


Unit 1 Designing Marketing Goals for YouTube that Maximize the Platform

Learn what types of video work best on YouTube
Adapt your marketing plan to include video and goals for the
YouTube platform
Discuss YouTube case studies from your industry and evaluate
what’s working and what’s not
Create a content plan for videos that will work for your business
or organization and won’t get you banned from YouTube
Understand how to use YouTube search features and other elements
from a consumer perspective


Unit 2 Building and Optimizing Your YouTube Channel

Learn the various elements of a YouTube Channel and how each feature works
Create your own YouTube Channel and optimize each feature
Discuss channel design and settings that fit with your video marketing goals
Discover how to embed YouTube videos on your website that maximize views


Unit 3 Driving Traffic: Maximizing the Social Network of YouTube

Learn about the power of YouTube as a social network
Discover why it is important to have subscribers and how to
communicate with them internally within YouTube
Understand the analytics of YouTube: Views, Ratings, Comments, Favorites
Learning to Read YouTube Insight & Analyzing the Data


Unit 4 Creating and Distributing Video on YouTube

Learn how to upload video, the types of cameras, formats, and
video resolution that work best on YouTube, and tools that streamline
the process
Understand the essential element in a video on YouTube such as
graphics, title, tags, description, etc. and how to optimize them for
search
Discover how to get your videos to appear in related searches and
other secrets of the YouTube Algorithm
Explore the extra features in YouTube such as editing, private
sharing, captions, annotating, audio swap, etc.

Two one-month courses in the Video Marketing Certificate (Video Marketing and YouTube for Business) for $195 each or $395 for the certificate.

CHANGES FOR FALL 2012:
   YouTube for Business course price change to $245. It will be the second course in our Video Marketing Certificate, which will be just $395 for both courses.

-----------------------------------------------------------------

About the Instructor

Jennifer Selke is a nationally known expert, speaker and consultant in the area of social media.  She is a faculty member in the University of California Berkeley Graduate School of Education and is affiliated with the Berkeley Center for New Media. She received her Ph.D. in Educational Psychology from U.C. Berkeley.
Jennifer is a licensed educational psychologist in private practice. Her technology interests have taken her into the blogging and social media world where she runs a popular blog. She speaks at national conferences on the subject of social networks, writes articles on the subject, and conducts webinars for professionals on the topic.

Course Objectives:
1. To provide information on how business organizations can use YouTube to enhance their marketing, communication and services
2. To relay case studies and examples of how other business organizations are using YouTube to communicate visually
3. To deliver logistical information on the fundamentals of uploading videos to YouTube, and more advanced features such as editing, private sharing, captions, annotating and audio swap
4. To address the issue of how business organizations can incorporate a YouTube strategy into their strategic marketing and business plans.

Course Outcomes: Participants will:
1. Be able to create a content plan for videos using the YouTube site
2. Know how to read YouTube Insight and analyze YouTube data, including ratings and favorites
3. Understand how to incorporate a YouTube video campaign into a business marketing plan
4. Be able to build and optimize a YouTube channel for their own business organization

Completion Requirements