More than half of US consumers who’ve made a purchase on their smartphone have done so in response to a mobile marketing message. Analysts forecast smartphone sales will surpass 1 billion by the end of 2016. China hit around 986.3 million mobile connections in December 2012. In the UK, mobile marketing is a multi-billion pound industry. Obviously, the way consumers are interacting with brands and connecting to the world is evolving. If phrases such as location based marketing, mobile payments, QR codes, applications, mobile coupons and social networks almost cause you an anxiety attack, this class is for you. Increase your understanding of the mobile experience, especially smartphones and how you can leverage their capabilities to retain current customers and gain new ones.
One month course, Simon Salt, instructor.
Course Outline
Unit 1
Understanding the Mobile Experience
-The reach of mobiles
-The impact of smartphones
-The growth of tablets
Unit 2
Mobile Marketing Basics
-QR codes
-Mobile applications
-Mobile-optimized websites
-Mobile payment
-Social location sharing
-Social networking
-Comparison to desktop marketing
Unit 3
Customer Relations
-Strategies to connect with current customers
-Strategies to recruit new customers
-Ideas for using QR codes, social location sharing, social networks, mobile apps, mobile optimized websites, etc.
Unit 4
Maintaining Your Brand
-Keeping your message consistent
-Customer service is marketing
-Reputation management
-What to monitor
-Handling attacks
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Once inside the online classroom, here’s what you can expect.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
For each Unit, you will:
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Read the print readings (about 20 pages a week)
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Have the option of accessing the online readings
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Listen to the audio presentation for the Unit and view the slides
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Have the option of taking a self-quiz to see how much you have learned
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Engage in written online discussion with your instructor and other participants
For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
Discussion
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.
It’s easy. It’s fun.
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