Other Online Certificates and Courses

Register

Online Registration Register Online

Call UsCall us at:
800-678-5376

email usSend email to:
tammyp@lern.org

 

Discover the latest hot new technology to promote your products, services and information. Find out how you can use this low-cost new eMarketing tool to support and enhance your current marketing efforts. Understand the tools needed to create a multi-modal marketing approach for your program. Find out how to create a digital brochure for your organization and how to include search, interaction, and interest tracking features. Get on the cutting edge of this new marketing trend. This course could be worth thousands of dollars to your organization.

Julie Coates, COI, instructor.  One month course, October 2010, $195.

 outlineCourse Outline

Unit 1
What is a Digital Brochure

  • Why you need a digital brochure
  • What you can do with a digital brochure that you cannot do with a print brochure
  • Review of real-world examples and discussion of how digital brochures can be used effectively

Unit 2
Digital Brochure Features

  • Search functions
  • Tracking customer interest
  • Linking features
  • Tracking what they don’t find

Unit 3
Creating Digital Brochures

  • Digital Brochure software and vendors
  • Design considerations for digital brochures
  • Writing copy for digital brochures
  • Technical aspects of creating digital brochures
  • Uploading, posting and distributing your digital brochure

Unit 4
Your Marketing Mix

  • Analyzing your marketing data
  • How you can increase your knowledge of your participant base
  • The potential of Google Analytics in your program
  • Your print brochure, eMarketing, and digital brochure mix

 

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

Participants can participate as little or as much as you want.
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Read the print readings (about 20 pages a week)
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

DiscussionDiscussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):
October 4 - October 29, 2010

About Your Instructors

Julie CoatesJulie Coates, is a pioneer in the use and teaching about digital brochures.  She is also an expert in print brochure design, brochure trends, and marketing with brochures. She has 30 years experience in producing and promoting programs with brochures.  She has created digital brochures and even digital brochure software for her own company.  A popular speaker, she has been teaching others about digital brochures since their inception in 2009.
 

Directional ArrowsCourse Objectives

  • To describe and explain what a digital brochure is; why it is an effective eMarketing tool; and why people respond to the format and template of a digital brochure.
  • To delineate the specific features of a digital brochure, including the ability to access information quickly, the ability to download it and use it offline, the search capabilities and other features.
  • To provide specific strategies and promotion techniques for people to use digital brochures with customers, employees, and for information purposes
     

Puzzle PiecesCourse Outcomes

Upon successful completion of the course, you will:

  • Understand the role of print promotion within your overall marketing mix
  • Be able to create a marketing plan that will maximize your promotional dollars by making sure your print materials as well as your e-marketing efforts have the greatest possible impact.
  • Understand how to target your print materials successfully so that you minimize cost and maximize ROI
  • Know how to design an effective digital brochure and how to maximize the marketing potential in each component of your publication
  • Be able to plan how to incorporate web analysis tools into your publication using Google Analytics to track key marketing data that will increase your program’s success