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Finally, you can acquire the best professional development in webinar meeting planning. Plus get the option of being recognized for your knowledge by becoming a Certified Webinar Planner (CWP).  

Virtual meetings are distance seminars and education featuring audio, slides and video in a synchronous format. They include webinars, webcasts, video casts, two-way web cams, and other audio and video formats.
Discover the various synchronous distance meeting formats available and learn about the technology of producing distance meetings. Then get the best instructional techniques on the design and teaching of effective distance or webinar meetings. Lastly, acquire the webinar planning skills involved in budgeting, pricing, and marketing webinar meetings. 

10 week online course (3 sections) with certification exam for CWP designation. William Draves, COI, and Suzanne Kart, instructors. 


Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Readings are assigned for each day from the textbooks provided at registration.
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each day, since it is a week long course.

The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.


The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Technical requirements:
-Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
-Audio software such as Windows Media, Real, or Flash.
-Speakers to listen to audio.

Next offering(s):
-Next session coming soon-


Ave. hours 48, 4.8 CEUs/ILUs

About Your Instructors

William A. Draves, CAE, COI, is President of the Learning Resources Network (LERN), the leading association in continuing education and lifelong learning.  He is the author of “Advanced Teaching Online,”  “How to Teach Adults,”  and editor of  “The Marketing Manual.”  He has organized and presented virtual meetings for five years, using audio and video delivery formats. A speaker and consultant, he trains association educators and others in the assessment, planning and marketing of continuing education events and meetings.  Draves is a Certified Online Instructor and received his graduate degree in adult education from The George Washington University in Washington, DC.

Suzanne Kart is Director of Marketing for the Learning Resources Network, a national association in lifelong learning. Her previous work includes being Marketing Manager at Delta College in Saginaw, Michigan, Director of Marketing at United Way of Saginaw County, and Anchor/Reporter at KWLO/KFMW. She received her master’s degree in education from Michigan State University.
Her current work involves eMarketing, social networks, blogs, as well as traditional print and direct marketing.
Kart is a national expert on Generation X and generational communication, having written articles and contributed to two manuals on the subject. She does training and seminars throughout the United States and Canada on generational communication, eMarketing, marketing and social networks. 
What some students say:
"I enjoy the format and the ability to learn and ask questions on my time. Response come back quickly from the instructor and the quizzes are good refreshers." - Chris Beck

Course Objectives
  • To learn the various synchronous distance meeting formats available and learn about the technology of producing distance meetings. 
  • To acquire the knowledge to work with vendors and get started in setting up your system. 
  • To Learn how to design a webinar that will work with your clients/members.
  • To acquire the skills to train instructors on how to lead a webinar. 
  • Discover the keys to success in budgeting, pricing, and marketing webinars. 
  • To find out the best timeline for planning and marketing webinars, how to do needs assessments and surveys that actually work.

Course Outcomes
Upon successful completion of the course, you will:
  • Know about virtual meeting technology and will be able to work with a vendor to set up your own webinars.
  • Understand the presentation techniques that best work with a webinar.
  • Know the principles to be able to provide expert experience and perspective to those presenting and participating in your webinars. 
  • Have the keys to the effective design and instruction of webinars.
  • Be given the most advanced, comprehensive practical how-to information on webinar planning and marketing available 
  • Know the financial ratios for success with webinar budgeting and pricing.
Completion Requirements