Other Online Certificates and Courses


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217-641-4905

email usSend email to:
slaw@jwcc.edu

 

More than half of U.S. consumers who’ve made purchases on their smartphones have done so in response to mobile marketing messages. Smartphone sales exceeded 420 million in 2011. Analysts forecast these sales will surpass 1 billion by the end of 2016. Analysts forecast these sales will surpass 1 billion by the end of 2016.

The way consumers are interacting with brands and connecting to the world is changing because of mobiles.  Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.

Heather Dimitt, instructor   One-month course, $195

Three one-month courses in the Mobile Marketing Certificate (Creating Cell Phone Apps for your Business, Mobile Marketing, and Advanced Mobile Marketing) - $595 for the certificate or individual prices vary.

 

outlineCourse Outline

Unit 1
Understanding the Mobile Experience

-The reach of mobiles

-The impact of smartphones
-The growth of tablets

Unit 2
Mobile Marketing Basics

-QR codes

-Mobile applications

-Mobile-optimized websites

-Mobile payment

-Social location sharing

-Social networking

-Comparison to desktop marketing

Unit 3
Customer Relations

-Strategies to connect with current customers

-Strategies to recruit new customers

-Ideas for using QR codes, social location sharing, social networks, mobile apps, mobile optimized websites, etc.

Unit 4
Maintaining Your Brand

-Keeping your message consistent

-Customer service is marketing

-Reputation management

-What to monitor

-Handling attacks

 

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Read the print readings (about 20 pages a week)
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

DiscussionDiscussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

 

 

 

 

 

 

 

 

 

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Next offering(s):
June 4 - 29
September 4 - 28

Three one-month courses in the Mobile Marketing Certificate (Creating Cell Phone Apps for your Business, Mobile Marketing, and Advanced Mobile Marketing) - $595 for the certificate or individual prices vary.


$195

 

CHANGES FOR FALL 2012:
  Introduction to Mobile Marketing moves to September dates as the first course in our new Mobile Marketing Certificate. Only the offering dates change.

About Your Instructors


Heather Dimitt is experienced in digital promotions and training others to use electronic media. She is the director of membership services with an international continuing education association where she does consulting, speaking and writing. She lives in Columbia, Missouri where she is an active member of the Chamber of Commerce, Women’s Network and Rotary. In 2005, she was honored as a member of the Columbia Business Times’ 40 Under 40.  Heather has a Bachelor’s degree from the University of Missouri and a Master’s degree from the University of South Dakota.

Directional ArrowsCourse Objectives

  • To increase the students’ awareness of the proliferation of mobiles, especially smartphones and tables
  • To generate an awareness of the impact mobiles are having on the way people are connecting with the world
  • To provide students an overview of numerous concepts related to mobile marketing
  • To explain methods of connecting with current and new customers
  • To introduce strategies related to brand management in digital communications

 

Puzzle PiecesCourse Outcomes

Upon successful completion of the course, you will:

  • Realize the widespread impact of smartphones and tablets.
  • Understand the difference between a mobile application and a mobile-optimized website.
  • Be able to describe mobile strategies to support or reward current customers.
  • Be able to describe mobile strategies to connect with new customers.
  • Know the cost and click-through rate comparison of mobile marketing to desktop marketing.
  • Envision a strategy to maintain your business’s brand.

 

Completion Requirements