Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people.
Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features.
YouTube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.

YouTube, as the second largest search engine can no longer be ignored
by businesses and organizations. YouTube reaches a broad age and
gender demographic and is the largest video search/discovery
destination with over 35 hours of video being uploaded every minute.
YouTube is now accessible from nearly every top mobile device as well
as from your TV.

How can your videos rise above the music mashups and cat antics?

Learn how to get your YouTube video on the first page of Google
Search. Just like Facebook, YouTube is a social network that needs to
be set-up, optimized, and used regularly to be effective. Your
patters of behavior on YouTube may be working against you. Learn how
YouTube can compliment your current marketing and social media
strategy and how to maximize your YouTube Channel to get the greatest
return.

One month, Jennifer Selke, Nicole Siscaretti, instructor.

$245

Technical Requirements: Access to Flash needed for audio and slide presentations


Course Outline

Unit 1 Designing Marketing Goals for YouTube that Maximize the Platform
  • Learn what types of video work best on YouTube
  • Adapt your marketing plan to include video and goals for the
  • YouTube platform
  • Discuss YouTube case studies from your industry and evaluate
  • what’s working and what’s not
  • Create a content plan for videos that will work for your business
  • or organization and won’t get you banned from YouTube
  • Understand how to use YouTube search features and other elements
  • from a consumer perspective

Unit 2 Building and Optimizing Your YouTube Channel
  • Learn the various elements of a YouTube Channel and how each feature works
  • Create your own YouTube Channel and optimize each feature
  • Discuss channel design and settings that fit with your video marketing goals
  • Discover how to embed YouTube videos on your website that maximize views

Unit 3 Driving Traffic: Maximizing the Social Network of YouTube
  • Learn about the power of YouTube as a social network
  • Discover why it is important to have subscribers and how to
  • communicate with them internally within YouTube
  • Understand the analytics of YouTube: Views, Ratings, Comments, Favorites
  • Learning to Read YouTube Insight & Analyzing the Data

Unit 4 Creating and Distributing Video on YouTube
  • Learn how to upload video, the types of cameras, formats, and
  • video resolution that work best on YouTube, and tools that streamline
  • the process
  • Understand the essential element in a video on YouTube such as
  • graphics, title, tags, description, etc. and how to optimize them for
  • search
  • Discover how to get your videos to appear in related searches and
  • other secrets of the YouTube Algorithm
  • Explore the extra features in YouTube such as editing, private
  • sharing, captions, annotating, audio swap, etc.

 

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

DiscussionDiscussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):

Video Marketing
February 2 - 27, 2015
April 6 - May 1, 2015
June 1 - 26, 2015
June 1 - 26, 2015
September 8 - October 2, 2015

YouTube for Business
October 6 - 31
March 2 - 27, 2015
May 4 - 29, 2015
July 6 - 31, 2015
October 5 - 30, 2015

$245 for individual course ($395 total for Video Marketing Certificate)

Ave. hours 16, 1.6 CEUs/ILUs


About the Instructor
 
 
Nicole Siscaretti is an entrepreneur and travel blogger celebrating Disney, Orlando fun and more. She has a special skill at making simple photos look stunning while also telling a story. She has spoken at New Media Expo and teaches Marketing with Images, and iphone Photography, two popular online classes.
 

Course Objectives

1. To provide information on how business organizations can use YouTube to enhance their marketing, communication and services
2. To relay case studies and examples of how other business organizations are using YouTube to communicate visually
3. To deliver logistical information on the fundamentals of uploading videos to YouTube, and more advanced features such as editing, private sharing, captions, annotating and audio swap
4. To address the issue of how business organizations can incorporate a YouTube strategy into their strategic marketing and business plans.


Course Outcomes

Participants will:
1. Be able to create a content plan for videos using the YouTube site
2. Know how to read YouTube Insight and analyze YouTube data, including ratings and favorites
3. Understand how to incorporate a YouTube video campaign into a business marketing plan
4. Be able to build and optimize a YouTube channel for their own business organization


Completion Requirements