Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people.
Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features.
YouTube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.
YouTube, as the second largest search engine can no longer be ignored
by businesses and organizations. YouTube reaches a broad age and
gender demographic and is the largest video search/discovery
destination with over 35 hours of video being uploaded every minute.
YouTube is now accessible from nearly every top mobile device as well
as from your TV.
How can your videos rise above the music mashups and cat antics?
Learn how to get your YouTube video on the first page of Google
Search. Just like Facebook, YouTube is a social network that needs to
be set-up, optimized, and used regularly to be effective. Your
patters of behavior on YouTube may be working against you. Learn how
YouTube can compliment your current marketing and social media
strategy and how to maximize your YouTube Channel to get the greatest
One month, Jennifer Selke, instructor.
Technical Requirements: Access to Flash needed for audio and slide presentations
Unit 1 Designing Marketing Goals for YouTube that Maximize the Platform
Learn what types of video work best on YouTube
Adapt your marketing plan to include video and goals for the
Discuss YouTube case studies from your industry and evaluate
what’s working and what’s not
Create a content plan for videos that will work for your business
or organization and won’t get you banned from YouTube
Understand how to use YouTube search features and other elements
from a consumer perspective
Unit 2 Building and Optimizing Your YouTube Channel
Learn the various elements of a YouTube Channel and how each feature works
Create your own YouTube Channel and optimize each feature
Discuss channel design and settings that fit with your video marketing goals
Discover how to embed YouTube videos on your website that maximize views
Unit 3 Driving Traffic: Maximizing the Social Network of YouTube
Learn about the power of YouTube as a social network
Discover why it is important to have subscribers and how to
communicate with them internally within YouTube
Understand the analytics of YouTube: Views, Ratings, Comments, Favorites
Learning to Read YouTube Insight & Analyzing the Data
Unit 4 Creating and Distributing Video on YouTube
Learn how to upload video, the types of cameras, formats, and
video resolution that work best on YouTube, and tools that streamline
Understand the essential element in a video on YouTube such as
graphics, title, tags, description, etc. and how to optimize them for
Discover how to get your videos to appear in related searches and
other secrets of the YouTube Algorithm
Explore the extra features in YouTube such as editing, private
sharing, captions, annotating, audio swap, etc.
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Once inside the online classroom, here’s what you can expect.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
For each Unit, you will:
For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.
It’s easy. It’s fun.