It seems that nearly everyone is carrying and using a smart phone these days. Whether you favour the Android, iPhone or Blackberry platforms, once you get used to having Internet access with you “everywhere” you go, it’s hard to be unplugged. Smart organizations across the globe are investing in building smartphone applications. The challenge with traditional smartphone applications is that development is highly technical and very expensive. In this four week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android and iPhone platforms. This course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built and also for technical users who want to understand to how quickly deploy smartphone applications. NOTE – This course will not include any programming. At the end of this course, each participant will discover how easy they can build smart phone applications for their businesses, without any of the programming which is normally required.
One month course, Dan Belhassen & Susan Hurrell, instructors.
Technical Requirements: Access to Flash needed for audio and slide presentations
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Once inside the online classroom, here’s what you can expect.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
For each Unit, you will:
For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
Advanced Mobile Marketing
August 1 - 26
November 7 - December 2
Creating Cell Phone Apps for your Business
July 5 - 29
October 3 - 28
Introduction to Mobile Marketing
September 6 - 30
Ave. hours 16, 1.6 CEUs/ILUs
About Your Instructors
Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic.
He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada. Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising.
Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.
Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada. She helps clients know how to connect web viewers to the products, services or information they are searching for. PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic.
What some students say:
"Thanks so much for your guidance through this course. You did an excellent job as an instructor. Your level of involvement really made the course the success that it was." - Stephanie Burak
"Thank you for offering online learning to those who can’t attend a classroom setting. The lessons are constructive and thorough. I sincerely appreciate your effective teaching style and being available to help, when needed." - Kathy Johnson
1. To provide an understanding of how an organization can benefit from providing mobile applications
2. To provide steps for a non-technical user to follow in order to create a mobile application
3. To understand security implications.
4. To understanding the pros and cons of native versus web-based applications
5. To demonstrate how to track usage and traffic
6. To discuss options for monetization
7. To provide app-store publishing requirements
At the end of this course, you will:
1. Understand options for application creation
2. Have built 3 mobile applications
3. Know how to build custom applications without programming
4. Know how to track application traffic
5. Understand monetization options
6. Understand security implications