It seems that nearly everyone is carrying and using a smart phone these days.  Whether you favour the Android, iPhone or Blackberry platforms, once you get used to having Internet access with you “everywhere” you go, it’s hard to be unplugged. Smart organizations across the globe are investing in building smartphone applications.    The challenge with traditional smartphone applications is that development is highly technical and very expensive.  In this four week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android and iPhone platforms.  This course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built and also for technical users who want to understand to how quickly deploy smartphone applications.  NOTE – This course will not include any programming.  At the end of this course, each participant will discover how easy they can build smart phone applications for their businesses, without any of the programming which is normally required.

One month course, Dan Belhassen & Susan Hurrell, instructors.

$245

Technical Requirements: Access to Flash needed for audio and slide presentations

Course Outline

Unit 1
- Why your organization should leverage smart phones
- Ideas for smartphone applications
- The smartphone landscape & platform options
- RSS feeds explained
- What is twitter?
- What is facebook?
- What is youtube?
- What is a blog?
- What are QR codes?
- Web apps vs smart phone applications
- Building your first application

Unit 2
- Building your second application
- Basic image manipulation for smart phone use
- Sharing your application with others
- Previewing your application on a smart phone
- Tracking your application usage

Unit 3
- Building your third application (2 week project)
- Options for monetizing your application
- Understanding publishing guidelines for applications

Unit 4
- Deploying to the App Stores
- Monetizing through AdMob
- App builder roundup

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Read the print readings (about 20 pages a week)
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Next offering(s):

Advanced Mobile Marketing
November 3 - 28
April 6 - May 1, 2015
June 1 - 26, 2015
August 4 - 28, 2015
November 2 - 27, 2015

Creating Cell Phone Apps for your Business
March 2 - 27, 2015
May 4 - 29, 2015
July 6 - 31, 2015
October 5 - 30, 2015

Mobile Marketing
February 2 - 27, 2015
April 6 - May 1, 2015
June 1 - 26, 2015
September 8 - October 2, 2015

$245 for individual course ($595 total for Mobile Marketing Certificate)

Ave. hours 16, 1.6 CEUs/ILUs


About Your Instructors



Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic.
He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada.  Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising.
Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.


Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada.  She helps clients know how to connect web viewers to the products, services or information they are searching for.  PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic.

What some students say:

"Thanks so much for your guidance through this course. You did an excellent job as an instructor. Your level of involvement really made the course the success that it was." - Stephanie Burak

"Thank you for offering online learning to those who can’t attend a classroom setting. The lessons are constructive and thorough. I sincerely appreciate your effective teaching style and being available to help, when needed." - Kathy Johnson

Course Objectives

1. To provide an understanding of how an organization can benefit from providing mobile applications
2. To provide steps for a non-technical user to follow in order to create a mobile application
3. To understand security implications.
4. To understanding the pros and cons of native versus web-based applications
5. To demonstrate how to track usage and traffic
6. To discuss options for monetization
7. To provide app-store publishing requirements


Course Outcomes

At the end of this course, you will:

1. Understand options for application creation
2. Have built 3 mobile applications
3. Know how to build custom applications without programming
4. Know how to track application traffic
5. Understand monetization options
6. Understand security implications

Completion Requirements