You have a website, but why will your customers want to come back or buy something or take action? Do you really know who you are selling to? Do you know what you want to say to them? Do you know how you want to say it?
Discover ways to identify who your ideal audience is. Learn how to create content that is engaging and purposeful. Find out what you want to say to them. Explore where you want to say it. And finally, find out how you want to say it.
In one month, you will be better equipped to create your own content marketing strategy and create a content-rich website that exceeds the needs of your visitors.
One month course, Michael Weiss, instructor
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Once inside the online classroom, here’s what you can expect.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
For each Unit, you will:
For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.
It’s easy. It’s fun.
Advanced Inbound Marketing
April 2 - 27
November 5 - 30
March 5 - 30
October 1 - 26
Introduction to Inbound Marketing
September 4 - 28
Ave. hours 16, 1.6 CEUs/ILUs
About Your Instructor
As Managing Director of Figure18, Michael Weiss is a leader in the web marketing and development industry. He is a veteran speaker, consultant, client advocate, and sales executive. For over 14 years, he was CEO of imagistic, an award-winning Web agency in southern California.
Weiss has signed many world-renowned clients for imagistic, including ACLU, Christopher and Dana Reeve Foundation, GE Private Asset Management, Estee Lauder, Technicolor, Walden Media, and Hollywood.com.
With his more than 20 years in the industry, he offers extensive experience conducting and leading sessions for such prestigious organizations as the Non Profit Technology Network, FS/TEC, Boston University, the Center for Nonprofit Management, Network For Good, and Pepperdine University.
Upon successful completion of the course, you will: