Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart.  Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion ‘trigger’ that plain text cannot do.

Two one-month courses, Erin Huggins and Jennifer Selke instructors, just $395 total for both courses and certificate.

 

Video Marketing
Sight, sound and motion are much more compelling than static words on a page. In this course you will discover how to use simple online video to bond with your viewer, drive traffic to your website, boost business and build brand awareness. Learn how to use Google and YouTube with your video to market your business 24/7 .

One month, offered 4 times a year, Erin Huggins, instructor, $195 (both courses and certificate, just $395).

YouTube for Business
Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization. Find out what types of video work best, how other business organizations use YouTube, how to create your own YouTube channel, and how to add captions, annotations and other extra features.

One month, offered 4 times a year, Jennifer Selke, instructor, $195 (both courses and certificate, just $395).

 

Certificate Completion Requirements
   Participate anytime of the day or evening, on any days of the week. The average participant spends two to four hours a week on the courses. For maximum learning, we recommend logging into the course on 2-3 days of the week.  For those wanting the certificate, click here for the completion requirements.

Technical requirements:
Internet access with Internet Explorer; FoxFire Mozilla; or Safari web browser.
Audio software such as Windows Media, Real, or Flash.
Speakers to listen to audio.
Flash to listen to the audio and view slides.
Next offerings:
Video Marketing, September 2012
YouTube for Business, October 2012

Next offering(s):

Video Marketing
July 2 - 27
September 4 - 28

YouTube for Business
July 2 - 27
October 1 - 26

About the Instructors



Jennifer Selke is a nationally known expert, speaker and consultant in the area of social media. She is a faculty member in the University of California Berkeley Graduate School of Education and is affiliated with the Berkeley Center for New Media. She received her Ph.D. in Educational Psychology from U.C. Berkeley.
Jennifer is a licensed educational psychologist in private practice. Her technology interests have taken her into the blogging and social media world where she runs a popular blog. She speaks at national conferences on the subject of social networks, writes articles on the subject, and conducts webinars for professionals on the topic.

 

Erin Huggins is a recognized entrepreneur with a global client base. Her secret for success: simple online video. She has fans worldwide with over 2 million video views and nearly 10,000 YouTube subscribers. For the past several years she’s been teaching her insider video marketing and YouTube secrets to fellow small business owners and anyone looking to build brand identity or to use video to get their messages to the masses. She speaks passionately about using video as a marketing and brand-building tool including the prestigious Women Entrepreneurs Rock the World, even in New York City.

Completion Requirements