Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization.
Your instructor is a director of marketing for a national association, and writes and speaks on the topic.
One month course, Suzanne Kart, instructor.
Technical Requirements: Access to Flash needed for audio and slide presentations
Social media as two-way communication
The customer-business relationship
The power of viral marketing
Building customer loyalty with social media
Using social media to brand your organization
Creating, marketing and communicating using Blogs
How blogs got started
Writing blogs for work and business
Marketing and promoting your blog
Business strategies for blogs
How to use Twitter
Uniqueness of Twitter
Creating tweets and messages
Doing research and information gathering with Twitter
Integrating Twitter with other publicity
LinkedIn: a social media for professionals
Why businesses and professionals use LinkedIn
How LinkedIn distinguishes itself among social networks
Getting connected with LinkedIn
Case studies and examples of business and professional uses
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Once inside the online classroom, here’s what you can expect.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
For each Unit, you will:
For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.
It’s easy. It’s fun.
Integrating Social Media in Your Organization
June 1 - 26
August 4 - 28
November 2 - 27
Introduction to Social Media
June 1 - 26
September 8 - October 2
Marketing Using Social Media
May 4 - 29
July 6 - 31
October 5 - 30
$195 for individual course ($495 for Social Media for Business Certificate)
Avg. hours 16, 1.6 CEUs/ILUs
About the Instructor
Suzanne Kart is Director of Marketing for the Learning Resources Network, a national association in lifelong learning. Her previous work includes being Marketing Manager at Delta College in Saginaw, Michigan, Director of Marketing at United Way of Saginaw County, and Anchor/Reporter at KWLO/KFMW. She received her master’s degree in education from Michigan State University.
Her current work involves eMarketing, social networks, blogs, as well as traditional print and direct marketing.
Kart is a national expert on Generation X and generational communication, having written articles and contributed to two manuals on the subject. She does training and seminars throughout the United States and Canada on generational communication, eMarketing, marketing and social networks.
What some students say:
"I learned how much I wasn’t using LinkedIn after reading the materials and watching the presentation/videos! This section of the course was worth 10x what was paid for the class!" - Stephanie Long
Upon successful completion of this course you will: