People love interacting with pictures on social media! They are the most popular and engaging posts on Facebook.  Stay current with the latest new sites and changes in trends.
    Then learn how to identify what images work for your business goals. Discover new sources for photos and images and learn how to quickly and easily edit them to suit your marketing objectives. Learn what different social sites are best image sharing and how to maximize each site for a specific business goal. You will leave class with a new set of tools and a road map to supercharge your marketing campaign.
 
One month course; Nicole Siscaretti, instructor
 
$195

Agenda
 
Unit 1 
Marketing Goals & Blogging, Websites, and Image Editing and Capture
  • How businesses now use photos and images in social media marketing across platforms
  • Evaluate your business and marketing goals and where images fit in your plan
  • Learn the nuts and bolts of using photos on blogs and websites to maximizing sharability and reader response 
  • Discover where you can find images if you don’t take your own
  • Learn to use your your smartphone or tablet for quick image capture and editing with free and low-cost mobile (mostly iOS) applications. 
 
Unit 2
Photo Sharing: Using sites like Instagram and Flickr
  • How businesses use Instagram and Flickr in social media marketing campaigns, how they differ, and what makes them popular
  • Learn how to set-up profiles on these sites and how to use their key features
  • Discover the tips and tricks to grow an audience and meet your marketing goals
  • Learn what third party sites, widgets, and other integrations are possible for maximizing your profile
 
Unit 3
How Business use Pinterest to Make Money
  • How businesses use Pinterest in a social media marketing campaign and what has made it such a strong referral engine for many people
  • Learn how to set-up a personal account and Business Board the key settings and features for each
  • Understand why SEO matters, what makes content more pinnable, and increases click-through rates on your pins
  • Discover the tips and tricks to grow an audience on Pinterest and how it fits in your marketing and business goals
  • Learn what third party sites, widgets, and other integrations with your blog or website are necessary to maximize your business goals
 
Unit 4
Photo Sharing on Facebook and Twitter
  • How businesses use photos on Facebook and Twitter to further their marketing objectives and how they differ
  • Learn the tips and tricks the experts use on Facebook to get more likes, engagement and shares on your photos
  • Understand how to make the best use of your cover images, backgrounds, and profile images to improve marketability and sales
  • Develop your marketing plan and get feedback on how to implement the course objectives to your unique business goals

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Read the print readings (about 20 pages a week)
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

DiscussionDiscussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.


It’s easy. It’s fun.

Next offering(s):
October 6 - 31

$195
 
Ave. hours 16, 1.6 CEUs/ILUs
 

 
About Your Instructors
 
 
Nicole Siscaretti is an entrepreneur and travel blogger celebrating Disney, Orlando fun and more. She has a special skill at making simple photos look stunning while also telling a story. You can find her online at http://sparklyeverafter.com and as @SparklyNicole on Twitter and Instagram.
 
 
Directional ArrowsCourse Objectives
  • Learn how and why images are essential to your social media strategy.
  • Understand the photo sharing features and settings of of sites like Instagram, Pinterest, Facebook, Twitter, and Blogs in a marketing campaign.
  • Learn how to build out those networks and advanced tips and tricks for being successful on each one.
  • Discover how businesses are using those sites to drive traffic, increase sales, and build an engaged community.
  • Develop your personal plan to integrate photos and images into your marketing campaign.
Puzzle PiecesCourse Outcomes

At the end of the course, you will:
  • Understand how to use images and photos on the top social networks that drive traffic and sales.
  • Know what types of images work best for various goals on several of the top social sites.
  • Know how to set-up your business accounts for each site and how to adjust the settings to your advantage.
  • Learn where to find photos and images online and what types of mobile apps (mostly iOS) to use to edit and enhance your photos.
  • Understand the importance of images in marketing and how to better use them to tell your story.
  • Have a personalized plan to integrate photos and images into your marketing campaign.
Completion Requirements