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To succeed in today's marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.
CEUs/ILUs: 1.6
One Month Course
Length (in hours): 16
Price in USD $195.00
Price in CAD $265.00
Agenda
Unit 1
The Customer as the Driver
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Marketing Decisions Framework
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Positioning Your Product or Service
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Marketing Strategies and Goals
Unit 2
Communicating Value to Customers
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Key Selling Messages
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Creating Emotional Connections
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Personal Selling
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Networking: Your 30-Second Introduction
Unit 3
Creating a Strong Brand
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Managing the Marketing Mix
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Marketing on a Shoestring Budget
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Your Marketing Calendar
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Implementing Your Plan
Unit 4
Building Customer Relationships
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Tools to Meet Your Strategic Goals
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Online Opportunities and Social Media Checklist
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Generating Buzz: Word-of-Mouth Marketing
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Measuring Effectiveness