Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results.
No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.
No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.
CEUs/ILUs: 1.6
One month course
Length (in hours): 16
Price in USD $195.00
Price in CAD $265.00
Agenda
Unit 1
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Why web site analysis works
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Why web site managers analyze their visitor traffic
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Creating goals and objectives for your web site
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Understanding the web site visitor experience
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How data analysis can improve web site outcomes
Unit 2
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How Google Analytics functions
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Setting up Google Analytics accounts
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Analyzing traffic sources and visitor traffic
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Redesigning pages to improve retention
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Testing web site versions with Google Optimizer
Unit 3
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Search Engine Optimization
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Understanding how page ranking and positions are determined
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Redesigning the title bar, alt tags, heading area, and links your URL
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Keyword density and rewriting web page copy
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Strategies to improve your page rank
Unit 4
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Moving to Web 2.0
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Generation Y and the Web 2.0 Attitude
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Developing user-created content
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Creating interactive web sites
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The future of web sites
Hear from our past students
Excellent presentations! I felt like I learned a lot by watching them, especially the importance of social media. - Trish Lutter
Wow, this week I feel like I am finally understanding the basics and will be able to use this knowledge as we switch over to our new site. - Heidi Prior