Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs, and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization. 

CEUs/ILUs: 1.6
Length (in hours): 16
Price in USD $195.00

Agenda

Unit 1

Social media as a two-way communication
The customer-business relationship 
The power of viral marketing
Building customer loyalty with social media
Using social media to brand your organization

Unit 2

Creating, marketing and communicating using Blogs
How blogs got started
Writing blogs for work and business
Marketing and promoting your blog
Business strategies for blogs


Unit 3

How to use Twitter 
Uniqueness of Twitter
Creating tweets and messages
Doing research and information gathering with Twitter
Integrating Twitter with other publicity

Unit 4

LinkedIn: a social media for professionals
Why businesses and professionals use LinkedIn
How LinkedIn distinguishes itself among social networks
Getting connected with LinkedIn
Case studies and examples of business and professional uses


Hear from our past students

I learned how much I wasn’t using LinkedIn after reading the materials and watching the presentation/videos! This section of the course was worth 10x what was paid for the class!
- Stephanie Long

Learn about the other courses which are part of the same certificate:

Next start date

Mar 2 – 27, 2020