Get the keys to making online advertising work for you and your organization.  See how pay-per-click advertising with Google AdWords works.  Find out how to test low budget Adword campaigns. Learn how you can target local audiences.  Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.
No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.
 
 

CEUs/ILUs: 1.6
Length (in hours): 16
Price in USD $195.00
Price in CAD $265.00

One Month Course

Agenda

Unit 1

  • The evolution of online advertising
  • From mass marketing to targeted marketing
  • The role of search in online advertising
  • Return on investment for online advertising
  • Competing effectively with online advertising

Unit 2

  • Creating Google AdWord Campaigns
  • Determining keywords
  • Selecting your AdWord territory
  • Understanding pricing strategies
  • Creating an AdWord budget and evaluation

Unit 3

  • Improving Online Advertising Results
  • How SEO and online advertising complement each other
  • Testing keywords and related keywords
  • Using Traffic Estimator to improve keyword selection
  • Successful strategies in using online advertising

Unit 4

  • Facebook Ads
  • Understanding Facebook uses and users
  • Using demographics to target Facebook Ads
  • Setting up Facebook Ads
  • Trends and future of online advertising

Hear from our past students

Very informative and the instructors provided a lot of feedback!
- Andrea Kehler-Kristoff
I look forward to reviewing all of the readings and PowerPoint again since there is so much to learn! 
- Sandra Strickland

Learn about the other courses which are part of the same certificate:

Next start date

Nov 2 – 27