To succeed in today's marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.

CEUs/ILUs: 1.6
Length (in hours): 16
Price in USD $195.00

One Month Course


Unit 1

The Customer as the Driver

-  Marketing Decisions Framework 
-  Positioning Your Product or Service
-  Marketing Strategies and Goals

Unit 2

Communicating Value to Customers

-  Key Selling Messages
-  Creating Emotional Connections
-  Personal Selling
-  Networking: Your 30-Second Introduction

Unit 3

Creating a Strong Brand

-  Managing the Marketing Mix
-  Marketing on a Shoestring Budget
-  Your Marketing Calendar   
-  Implementing Your Plan

Unit 4

Building Customer Relationships

-  Tools to Meet Your Strategic Goals
-  Online Opportunities and Social Media Checklist
-  Generating Buzz: Word-of-Mouth Marketing
-  Measuring Effectiveness

Learn about the other courses which are part of the same certificate:

Next start date

Apr 6 – May 1