How It Works

Course outcomes

Upon successful completion of this course you will:

  • Be able to use specific success metrics to evaluate the appropriateness of different sites
  • Create clear goals and objectives for improving business success through social media
  • Create strategies for incorporation of social media into your overall business plan
  • Track and evaluate the impact of social media on meeting your business goals

Course objectives

  • To provide the student with a clear understanding of what social media are
  • To provide information and examples of how businesses are using social media
  • Through the use of case studies, give students information on how to employ social media in for a variety of business applications
  • To give students information about the forces making social media a necessity as a business tool

About Online Learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It's easy. It's fun.

How the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access. Once inside the online classroom, here's what you can expect.

What You Will Do

For each Unit, you will:

  • Read the print readings (about 20 pages a week)
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self-quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Participate When You Want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate.

For the best learning, participants should log into the course on 2-3 different days of the week.

Discussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

Learn about the other courses which are part of the same certificate:

Next start date

Feb 3 – 28, 2020